Anna Lewis

  • Back to Basics – Goal Reports in Google Analytics

    Every website has a purpose, including small steps for users to complete as well as the more important desired activity. Think registering an account (micro conversion) and completing an order (macro conversion). Goals are there to help us track these activities, to help us make it easier for people to complete them on our sites, and to measure success of the website and its marketing activity.

    Anna Lewis/ Search Engine Watchin Google- 12 readers -
  • An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

    For those of you managing an e-commerce website, the Enhanced Ecommerce reports in Google Analytics (GA) are going to really help you get more insights than you’ve ever gotten about your shop performance from GA before. It requires Universal Analytics and a few additions on top of what you might have implemented before, but with these few customizations, you suddenly get a lo ...

    Anna Lewis/ Search Engine Watchin Google- 9 readers -