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Every website has a purpose, including small steps for users to complete as well as the more important desired activity. Think registering an account (micro conversion) and completing an order (macro conversion). Goals are there to help us track these activities, to help us make it easier for people to complete them on our sites, and to measure success of the website and its marketing activity.
For those of you managing an e-commerce website, the Enhanced Ecommerce reports in Google Analytics (GA) are going to really help you get more insights than you’ve ever gotten about your shop performance from GA before. It requires Universal Analytics and a few additions on top of what you might have implemented before, but with these few customizations, you suddenly get a lo ...
We now have some very powerful data at our fingertips to help us understand our website audience m ...
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a ...