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I’m sure you have an excellent product or service… So you’re out there trying to get everyone to know about it. You’ve spent hours on your website and social media pages building an audience, but for some reason, your conversion rates are much lower than you believe they should be. Where is the disconnect? Many factors contribute to your conversion rate, and the great thin ...
Fact is many of us have ended up writing and blogging for a career almost by accident. Now, in the early days of the Internet this did not matter much – indeed it almost was an ‘advantage’ to not be a professional. But times have changed and many leading blogs now employ professional writers and editors.