anna ritchie

  • Build a Lean Influencer Marketing Strategy: 3 Types of Tools

    Marketers are moving away from programmatic content development and embracing an “always on” collaborative approach — creating strong content all the time in partnership with influencers. Influencers are a powerful resource because they are trusted, have targeted audiences, and are available to help feed real-time marketing initiatives.

    Content Marketing Institute- 13 readers -