- Our Blog
A few months ago, our research report was complete. Instead of simply rejoicing at its delivery, we pounced on the opportunity to use it as a core part of our content marketing strategy. Now, we share what we did, what we learned, and how we’re using it today to help you learn how a single piece of good content can launch a robust content marketing effort.
I am in a unique position to espouse the virtues of sales and marketing alignment – I am the head of sales at my company and am married to our chief marketing officer. I know that sales and marketing alignment is critical to an organization’s success, and yet I also know the inherent challenges. I live with marketing (truly) and sometimes alignment still evades us.