Anne Marie Stephen

  • Finding the ROI in Retail In-Store Analytics

    In-store passive data measurement has the power to connect the dots between the consumers, channels, and the various lines of business within a retail organization — and it significantly contributes to a successful and optimized omni-channel strategy. Physical stores are key touch points where consumers can experience a retail brand, and they play a big part in driving long-term loyalty.

    Anne Marie Stephen/ Street Fight- 14 readers -
  • Unlocking the Power of Passive In-Store Data Analytics

    All indoor location data is not created equal. In the world of indoor location analytics there are two types for data collection: active and passive. The business objectives and data sets for these two types are different. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the o ...

    Anne Marie Stephen/ Street Fight- 24 readers -