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In-store passive data measurement has the power to connect the dots between the consumers, channels, and the various lines of business within a retail organization — and it significantly contributes to a successful and optimized omni-channel strategy. Physical stores are key touch points where consumers can experience a retail brand, and they play a big part in driving long-term loyalty.
Consumer purchasing behavior is shifting from stores to online. While online remains a small percentage of overall retail sales, it is the delivering the growth in revenues for retailers. Online retail sales are currently hovering around 10% of total sales, while brick-and-mortar is at around 90% of sales.
All indoor location data is not created equal. In the world of indoor location analytics there are two types for data collection: active and passive. The business objectives and data sets for these two types are different. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the o ...