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The beginning of a creative project is an exciting time. But it can be daunting too, especially if you’re not exactly sure what you’re looking for. Writing a creative brief is an exercise in definition. It’s your chance to explore every aspect of your project, from audience to tone, core message to takeaway. Writing a good brief is also critical to the success of your project.
The Information Age is all about data… lots and lots and lots of it. It’s everywhere: data about computer use and cell phone calls, family dynamics and customer demographics, weather patterns and diseases. If you want to know how many people got the flu in Minneapolis, or used a credit card in Missouri, or called Hong Kong from Marina del Rey, you can probably find out.
According to John Oliver, nobody wants advertising in his content, especially when that content is passing for news. He says, no matter how advertising is dressed up, if it’s advertising it’s not journalism. But what if that advertising has a legitimate newsworthy message? Is it possible for a creator with integrity to put aside her profit-driven hat long enough to identify a ...