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Google seems to be of two minds when it comes to social and referral data in Google Analytics. Up until the Channels report came out in 2013 (one of my fave milestones), social and non-social referrals were lumped together in one stew of data. Since the introduction of the Channels report we now have some reports that separate out social and non-social referrals but others tha ...
Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be horrible, just perhaps a bit inelegant. But Facebook is a drama queen. The Many Faces of Facebook This diva network can show up as as a cornucopia of sources in any report that uses the Source dimension: facebook.com m.facebook.com l.facebook.
One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off your site to purchase something, fill out a form, apply for a job, reserve a hotel room, book a flight … You get the idea. Why, you ask? Simple. When they leave, they take their data with them.
A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of that confusion in this post. What Is the Referral Exclusion List? When Google released the Universal version of Google Analytics, one of the upgrades that came with it was the Referral Exclusion List.
Right. Find out which SERP features a keyword triggers. Or die. I can do this. As marketers we work with a lot of tools. It’s really hard to keep them all straight and remember which tool does what. I work closely with marketing tools and use them regularly, and I still fire them up and spin my tires as I try to remember how to find what I need.
One of Google Analytics’ greatest charms is its ability to be highly customized. However, sometimes the ability to tinker with its infrastructure comes with risks. One of those risks is the unassuming but potentially deadly Default Page setting. The Default Page Setting Hates Kittens That’s just raw, Google! For people who might be confused about what the Default Page setting ...
There are great (and free!) tools for testing your Google Analytics implementation, such as the Google Analytics Debugger Chrome extension and Google’s Tag Assistant Chrome extension. But another great tool you can use is Google Analytics’ Real-Time reports. Isolating Yourself The key to using them is being able to isolate yourself in the Real-Time reports.
Google Analytics includes quite a few social reports, but they can be difficult to find and interpret. There are quite a few gotchas that you might not be aware of when using social reports in Google Analytics. I share those in the video, as well as why not all reports are created equal. I share which ones I like and use most and why.
Histogram charts are great tools for marketers, but unfortunately Excel doesn’t make the process of creating them terribly intuitive. But I’ll try to simplify it for you a bit. Why A Histogram? Histograms are good for summarizing data into groups. Think about a teacher who has given a test and wants to know how many A’s, B’s, C’s, D’s, and F’s there were in her class.
Intro One question I get asked quite a bit is how to track paid social media campaigns — e.g., Facebook ads, promoted posts, etc. — in Google Analytics. In the video below I use a combination of campaign tagging and a custom channel to track them. Spoiler alert: Don’t set your medium to cpc. If you’re not familiar with campaign tagging, you’ll want to check out my campaign tagging guide.
If you’ve read any of my guides or checklists, you know that I’m always trying to think of ways to make marketers’ lives easier. And here’s my next attempt! I want to get a bunch of marketers, in a room talking about Google Analytics. With Hangouts Live, I’ll be able to provide a yellow brick road for marketers to bring their burning Google Analytics questions.
It’s important to have the right tool for the job I’m a huge, loudly enthusiastic fan of tracking Customer Lifetime Value (CLV), contrary to what the title of this blog post may suggest at first blush. What I’m NOT a fan of is tracking it in Google Analytics. Prompt for This Post My good friend, Jim Gianoglia from LunaMetrics, and I had a lively debate on this topic on Twitter f ...
I was recently asked this question on Twitter: @AnnieCushing Do you know why Model Comparison won't show the same ecommerce transactions as Channels Report – whatever attribution I use?? — Matt Price (@matt_tate_price) January 22, 2016 It’s a common question, and usually the only reason it’s not asked is that marketers don’t even know what Multi-Channel reports even are, let alone that.
Why Include Dynamic Links in Dashboards When I create dashboards, I like to add as many resources as possible for stakeholders who want more information. And it’s important to make your dashboards as self-sustaining as possible. If you have to be there to walk viewers through your dashboard, you’re going to run into issues because once you loosen your grip on it and send it out ...
Have you ever come across something formatted in a cool way on a site and wondered how they accomplished it, so you could something like it on your site? Now let’s get really honest? Do you have hacked up CSS skills like mine? I am constantly breaking things on my site because I (quite literally) know just enough to be dangerous.
After six weeks of focusing on my site redesign (yay!) and setting up my Annielytics Affiliate Program, I can proudly announce that it’s here! If you’ve ever sold a home, that’s how setting this up felt. It was a great opportunity to get my house in order and in the best shape possible for my potential affiliates.
As many of you know I recently published a DIY, self-guided audit template. Although I know I could have easily charged over $1,000 for this 140-page checklist and template — replete with boilerplate text and 90+ explainer images — I decided to offer it at a rock-bottom price of $195. Some colleagues thought I was crazy, but I decided when I produced it that I wanted to get t ...
Click for larger image My Initial Hesitancy with Fusion Tables I’ve been aware of Google’s Fusion Tables for a couple years but used to be a little leery of them. They used to also make your data publicly available by default, with no warning that the data you were submitting would be publicly available.
In this post I’ve collected all of the videos on my Mozbar Tips YouTube Playlist and put them in one place for your convenience. This bundle of videos just shows how I’ve been using the Mozbar a lot lately. How to Use the Mozbar to Easily View Page Metadata How to Use the Mozbar to Quickly Find Inbound Links for Any Page You Visit How to Use the Mozbar Highlighter Tool to Ai ...
Google Sheets doesn’t have a Remove Duplicates option, like Excel does. However, you can still use Google Sheets for your duplicate data removal needs! In this video, I’ll show you how to remove duplicate values from a list in Google Sheets using the UNIQUE function. I really wish Excel had this function.