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Amplified Robot CEO Lays Out a Case for the Role of AR/VR in Retail April 29, 2016 by Annie Melton Leave a Comment Filed Under: LOCALCON 2016, News Like any nascent technology, virtual and augmented reality lack an “approachability” — a concrete applicability that can complement the operations of the everyday business.
At last week’s LOCALCON conference in London, Time Out‘s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. The conversation touched on the experiences of the speakers in regards to the fact that now more than ever there is a demand for solutions that cater to the unique wants and needs of specific sectors.
As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for long-term sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies for keeping ...
“There’s a new billboard in town, and it’s in your pocket.” So began a presentation about mobile advertising from Facebook’s product marketing manager for SMBs, Joe Devoy, at Street Fight’s LOCALCON conference in London on Thursday. Devoy took the stage to share insight into how Facebook thinks about serving small businesses.
Street Fight Daily: YP Plans Yahoo Bid, eBay’s Craigslist Competitor Has 7M Downloads April 19, 2016 by Annie Melton Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… YP Plans First-Round Bid for Yahoo (Bloomberg) YP, the digital advertising business of what was formerly Yellowpages.
In theory, the wealth of local services providers that exist within digital marketing today should mean that SMBs have no excuse not to take advantage of that technology and fit it to their particular circumstances and budgets. But in some ways, the flood of companies offering solutions has left a lot of SMBs frozen in limbo: too many choices, too little clarity.
Many of the recent advancements in marketing technology are predicated on the promise of an increasingly sophisticated ability to anticipate consumers’ actions and movements. But what kind of information can be depended upon to formulate the educated guesses that result in actual transactions? Of all the data that can be gathered and utilized, what works best to heighten the a ...
Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO April 6, 2016 by Annie Melton Leave a Comment Filed Under: News Beacon and proximity data company Unacast announced today that ad industry veteran Chris Cunningham, formerly the head of U.S. mobile for ironSource, is joining the company as chief revenue officer.
The on-demand revolution has been in full swing for a few years now, and its presence in our everyday lives, in the form of mobile apps and services, is becoming increasingly normalized. Rorie Devine’s work for interim.team, which sends interim managers to companies to help improve efficiency and deliver revenue growth, has taken him up close to the unfolding of on-demand wi ...
Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools March 31, 2016 by Annie Melton Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal) Under CEO Tim Armstrong, AOL plans to become a credible thre.
As brands and advertisers familiarize themselves with ways of leveraging location data, companies like PlaceIQ are stepping up with sophisticated platforms to help ease the process of parsing dense information to find value. Markets around the world are at varying stages of identifying and embracing the increasingly large role location is playing in a number of industries, and ...
Increasingly sophisticated location technology — an inevitable by-product of mobile’s dominance — is dramatically influencing the advertising industry, and programmatic in particular is emerging as a powerful force.Drawbridge sits in the confluence of location, mobile and programmatic, providing cross-device solutions.
Reviews have become a fundamental element of local search, and the argument that Google is using its dominance to bury results from reviews sites beneath its own content is at the core of an antitrust case brought against the company by the European Union. Local search in Europe is extraordinarily complicated, a tangle of rules that vary from country to country and present gre ...
Being unable to decide which local restaurant to order food from — and do you choose GrubHub, DoorDash, UberEats, or Eat24 to deliver that food? — is a new and distinctly big-city problem. For Americans not living in select neighborhoods of cities like New York City, San Francisco, Chicago, Austin, or Los Angeles, dining is pretty much the same as it’s always been.
GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market February 24, 2016 by Annie Melton Leave a Comment Filed Under: Interviews Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible.
If shoppers had the ability to go on their mobile devices, locate and order products from stores nearby, and receive them more or less immediately, would Amazon still be such a ? NearSt doesn’t think so. The London-based startup wants to give brick-and-mortar bookstores the power to satisfy consumer needs as quickly as possible by offering them a platform to make their inven ...
Think back, for a moment, to the relatively tech-starved days of 2012. Whispers of a nascent “mobile revolution” were growing louder as the online world began to wonder how it would ever be able to fit into the increasingly valuable real estate of the consumer’s hand. This chatter didn’t reach small businesses immediately — but when it did, it was intimidating.
There’s no shortage of options for people looking to beef up their knowledge in a wide variety of skills and subjects. Those in search for continuing and professional education services can choose from an increasingly vast spread of online-only classes, but it often turns out that they’d rather sit in a classroom instead of in front of their computer.
Trinity Mirror is the largest news publishing company in the United Kingdom. In November, 109.2 million unique viewers visited its network of sites, which include internationally known titles like the Daily Mirror and smaller organizations that serve local communities. In 2014 the company launched a hyperlocal mobile ad platform called pinpoint that allows brands to send highl ...
Virtual reality is the kind of technology that gets grouped with artificial intelligence, commercial drone use, and self-driving cars: a futuristic technology that many believe is eventually inevitable — but is still potentially quite a way down the road. But while widespread adoption is likely a number of years away, potential uses for VR are now starting taking shape.