• Confessions of a social media strategist

    A couple months ago, I woke up, as I hope to be doing for many years to come, and went to work. I sat in a brainstorm. We came up with a bunch of content ideas for our brands’ social channels – images, GIFs and lines of witty copy. I went back to my desk, opened a container of leftover lo mien and realized I’d wasted the last four years of my life.

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