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One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in personnel equipped to handle such tasks. Growing your content marketing team by taking on another salary can be expensive, not only due to the addition of the salary itself, but also the cost of recruiti ...
Conference attendance yields the obvious benefits of learning, lead generation, and sales, but a lot of companies miss the excellent opportunities for content creation and amplification. Similar to breaking news, conferences are current, are mentioned in numerous articles and other types of online content, and tend to generate popular search trends.
Recently, I wrote an article about the importance of building relationships for content marketing success. In that article, I focused mainly on relationships outside of your company, but the same logic applies to team members across different departments within your own offices. Collaborating effectively across departments is a critical component of any company’s content marketing strategy.
So, you’ve read a few articles on growing your business by going global, and now you’re ready to reveal your content marketing to the world with a global social media content campaign? Not so fast. Let me stop you right there before you run head-first into certain disaster. Unfortunately, it’s just not that easy.
Are you struggling with the challenges of managing large-scale social media? Do you run social media for a large company? Maintaining a uniform social media presence in a complex organization is a tall order. In this article I’ll share five key elements for managing company-wide social media. #1: Be Consistent Managing social media in a complex organization isn’t easy.