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  • Tipping point: Broadcast ad budgets are finally shifting to digital video

    Broadcast ad dollars are finally starting to stream into digital video budgets, resulting in what Rob Reifenheiser, Essence Digital’s North American head of media in North America, is calling a “video neutral” approach. In a study sponsored by AOL Platforms, 40 percent of media buyers say they will move funding for traditional TV buys to digital video.

    Digiday- 6 readers -