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Big brands have already figured out how to use social media – just dump tons of money into it. Buy followers. Pay a marketing company to post wholesome memes every day, and create your own hashtag. But less well-known brands, local shops, and small business owners are finding that Instagram, Facebook, Twitter, and other apps can be overwhelming.
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
In a conference room, a sign on the wall says, “This is a no bullshit zone”. At beacon company Estimote, people are trying to take that statement extremely literally. The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance, says John Cieslik-Bridgen, Estim ...
Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience. The location data that Cuebiq provides will display what users are doing when they use Photobucket, including ...
Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app. What began as a mostly grocery shopping app that awarded rebates to users for buying stuff they normally buy anyway has drawn more shoppers ou ...
There are two options if you want to be a tech startup owner — one is to attach yourself to someone else’s startup in the early stages so you have equity options. The second option is to do it yourself. Doing it yourself often comes with a painful side effect, says Joshua Enders, managing partner of client success at digital commerce company Six Vertical. “It’s an absolute grind.
When Eric Groves left his job at Constant Contact in 2011, he took six months off to go on a quest – a research mission to better understand the problems of small business owners. “I wanted to understand small business customers, where they come from, where the best source of new customers was coming from,” Groves says.
Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.
Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “I’ve been at companies before where the employees are silo-ed into sales teams and engineering teams,” says Mark Cummins, co-founder of Pointy. “The number of people on our team now is small, almost painfully small.
Though SEO software company Moz is more than a decade into its business evolution, CEO Sarah Bird says there is no in-between stage for her company. “As Moz has grown, I still feel that I’m in the very early stages,” Bird says. “You never arrive. There’s no ‘Yay, we did it, we’re done.’ I’m not in between anything. I’m still on the cusp. There’s so much more to do, so much opportunity.
Regular telecommuting among the non-self-employed population has grown by 103% since 2005, according to U.S. Census Bureau data analyzed by globalworkplaceanalytics.com. “Two fears about corporate culture often arise when organizations consider allowing remote work,” writes Rodney L. Lowman, author of A Comprehensive Guide to Theory, Skills, and Techniques.
It’s been nearly two years since we first spoke with software platform development company Dispatch about its culture, and the company now says it is using a secret weapon to iron out a few wrinkles in its operation. His name is Corey. “Let’s talk more about Corey,” says James Zar, Dispatch co-founder and current chief of strategy.
In less than two years, location intelligence firm Cuebiq has grown to about 30 people, with employees stationed in multiple offices in the U.S. and in Milan, Italy. Cuebiq is a spin-off of Beintoo, a European mobile marketing company that CEO Antonio Tomarchio previously led before handing off the company to new leadership.
Leadership is often a driver of company culture, even though some startup company CEOs and managers say that culture is driven by the employees. Every company is different, and in this industry the quality of communications helps welcome and nurture people. For many companies, transparent sharing and openness at all levels is inviting a new workplace generation led by women.
Barely a month after kicking off in the TechStars startup accelerator program in Boulder, Colorado, Sitter.me co-founder and CEO Kristen Stiles is adamant that her company’s culture will not change – not now, with three and a half employees, and not years from now, with potentially hundreds. “When I sat down, before [co-founder] Matt came on board, to first write out a busin ...
The mobile consumer has been a source of a lot of growth in local over the past decade, where industry gaps are being filled by driven innovators. New tech startups might not have a formula to create culture, but many leaders consider culture an important component that helps drive financial success.
A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing an elevator ad.
Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.
David Pachter put years of consideration into the creation of Nashville-based JumpCrew, a social marketing and sales company for local businesses. Pachter is JumpCrew’s executive chairman of the board, co-founder, and leading investor in the most recent funding round. He says that as companies grow, especially at a fast pace, culture that promotes individual achievement can be diluted.
Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast approaching critical mass at th ...