april nowicki

  • The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

    Though SEO software company Moz is more than a decade into its business evolution, CEO Sarah Bird says there is no in-between stage for her company. “As Moz has grown, I still feel that I’m in the very early stages,” Bird says. “You never arrive. There’s no ‘Yay, we did it, we’re done.’ I’m not in between anything. I’m still on the cusp. There’s so much more to do, so much opportunity.

    Street Fight- 11 readers -
  • Street Culture: Why Telecommuting Makes Sense for Some Tech Startups

    Regular telecommuting among the non-self-employed population has grown by 103% since 2005, according to U.S. Census Bureau data analyzed by globalworkplaceanalytics.com. “Two fears about corporate culture often arise when organizations consider allowing remote work,” writes Rodney L. Lowman, author of A Comprehensive Guide to Theory, Skills, and Techniques.

    Street Fight- 21 readers -
  • Street Culture: A Changing Culture of Inclusion and Conversation at Dispatch

    It’s been nearly two years since we first spoke with software platform development company Dispatch about its culture, and the company now says it is using a secret weapon to iron out a few wrinkles in its operation. His name is Corey. “Let’s talk more about Corey,” says James Zar, Dispatch co-founder and current chief of strategy.

    Street Fight- 9 readers -
  • Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

    In less than two years, location intelligence firm Cuebiq has grown to about 30 people, with employees stationed in multiple offices in the U.S. and in Milan, Italy. Cuebiq is a spin-off of Beintoo, a European mobile marketing company that CEO Antonio Tomarchio previously led before handing off the company to new leadership.

    Street Fightin Mobile- 35 readers -
  • Street Culture: Tech Startups Amping Up Opportunities for Women

    Leadership is often a driver of company culture, even though some startup company CEOs and managers say that culture is driven by the employees. Every company is different, and in this industry the quality of communications helps welcome and nurture people. For many companies, transparent sharing and openness at all levels is inviting a new workplace generation led by women.

    Street Fight- 19 readers -
  • Street Culture: Sitter.me Puts Company Culture of Trust and Respect First

    Barely a month after kicking off in the TechStars startup accelerator program in Boulder, Colorado, Sitter.me co-founder and CEO Kristen Stiles is adamant that her company’s culture will not change – not now, with three and a half employees, and not years from now, with potentially hundreds. “When I sat down, before [co-founder] Matt came on board, to first write out a busin ...

    Street Fight- 13 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing an elevator ad.

    Street Fight- 27 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.

    Street Fight- 37 readers -
  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    David Pachter put years of consideration into the creation of Nashville-based JumpCrew, a social marketing and sales company for local businesses. Pachter is JumpCrew’s executive chairman of the board, co-founder, and leading investor in the most recent funding round. He says that as companies grow, especially at a fast pace, culture that promotes individual achievement can be diluted.

    Street Fight- 26 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast approaching critical mass at th ...

    Street Fight- 15 readers -
  • Street Culture: How Placeable Employees Own the Company’s Culture

    “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up at an all hands [meeting] and say, ...

    Street Fightin How To's- 10 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving, group events and activities. And shopping.

    Street Fightin Paid Search- 19 readers -
  • Local Listings Get a Real-Time Update from Brandify

    Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address, hours and photos — to 18 publish ...

    Street Fightin Paid Search- 12 readers -
  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities October 20, 2016 by April Nowicki Leave a Comment Filed Under: News Location intelligence firm Cuebiq released a study this morning showcasing the kind of deep location data that its platform can reveal. For a month, Cuebiq tracked geo-behavioral patterns of anonymous consumers in the Westfiel ...

    Street Fight- 12 readers -
  • Street Culture: Why Lunch Is a Big Deal at Euclid Analytics

    Lunch is an important ritual at Euclid Analytics, a digital marketing data and analytics company based in San Francisco. At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that for the three years he has worked for the company, the dai ...

    Street Fight- 17 readers -
  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized.

    Street Fightin How To's- 20 readers -