april nowicki

  • Street Culture: How Placeable Employees Own the Company’s Culture

    “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up at an all hands [meeting] and say, ...

    Street Fightin How To's- 7 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving, group events and activities. And shopping.

    Street Fightin Paid Search- 14 readers -
  • Local Listings Get a Real-Time Update from Brandify

    Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address, hours and photos — to 18 publish ...

    Street Fightin Paid Search- 11 readers -
  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities October 20, 2016 by April Nowicki Leave a Comment Filed Under: News Location intelligence firm Cuebiq released a study this morning showcasing the kind of deep location data that its platform can reveal. For a month, Cuebiq tracked geo-behavioral patterns of anonymous consumers in the Westfiel ...

    Street Fight- 12 readers -
  • Street Culture: Why Lunch Is a Big Deal at Euclid Analytics

    Lunch is an important ritual at Euclid Analytics, a digital marketing data and analytics company based in San Francisco. At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that for the three years he has worked for the company, the dai ...

    Street Fight- 12 readers -
  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized.

    Street Fightin How To's- 12 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    Every month, one half of Unacast’s employees travel to visit the other half of the employees – the engineering team is located in Oslo, Norway and the commercial team is in New York City. The two-year-old beacon and proximity data startup adopted the company-wide travel schedule as a culture-building activity, giving employees a chance to connect while in the same time zone.

    Street Fight- 9 readers -
  • Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    Matt Roche is no stranger to botched transactions in company growth, and he doesn’t sugarcoat his failures. “There is one part of company culture that I have singularly failed at,” Roche, CEO of referral marketing company Extole. “One thing that I missed, that our people caught: that it’s too easy to get too serious.

    Street Fight- 14 readers -
  • Street Culture: Ampush Employees Driving Company Reinvention

    Mobile advertising chameleon Ampush is powering through another iteration of reinvention, according to the company’s co-founder and COO, Aniket (Nick) Shah. The company’s current motivations are moving it toward end-to-end customer acquisition, Shah said. Previously, pivots have been introduced by employees, inspiring an accessible culture of open ideas and diversity.

    Street Fight- 7 readers -
  • Street Culture: Promoboxx Links Incentives to Achievements

    Ben Carcio, CEO and co-founder of brand-to-local retailer marketing company Promoboxx, said that it dawned on him one day that his employees would probably enjoy perks of the job more if they all truly felt like they deserved them. “We had a team event, a bar crawl that took a while to plan, and in the back of my mind I was thinking, ‘What have we earned as a company that we ...

    Street Fight- 11 readers -
  • Street Culture: Seattle Food Startup Delivers Culture to Chef Partners

    Lish, a two-year-old meal delivery startup in Seattle, is customer-focused, of course. But there’s one word that keeps coming up for the company’s nine employees: Chefs. Chefs are the secret winners of this startup concept, an idea that was driven by the frustrating moment when a busy commuter leaves work, realizes he has no food at home and can’t stomach the thought of anoth ...

    Street Fight- 17 readers -
  • Street Culture: G/O Digital Building Community via Nerf Wars

    Friday. High noon. Ozzie Harris is working — wait, no, he’s being attacked by the Nerf-gun-armed paid advertising department. That’s a normal day at localized digital marketing company G/O Digital. Harris, an SEO team lead, said the good-natured competition between departments is something he loves about working there. “They allow you to be silly,” he said.

    Street Fightin Paid Search- 21 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly supermarkets, and it has potential to move into retail spaces in multiple industries. The service is up and running in 80 stores in the U.S.

    Street Fight- 9 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder and CEO Victor Ho, who will be a ...

    Street Fight- 11 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    Like many startups, Seattle-based location sharing tech company Glympse relies heavily on employees to be efficient outside of their comfort zones. Co-founder and CEO Bryan Trussel says that he hopes Glympse is a fun and challenging place to work, and he believes empowering employees is one way to make sure that happens. “They have to be empowered,” Trussel said.

    Street Fight- 11 readers -
  • Street Culture: Thirstie Holds Focus on Engagement and Slow Growth

    Street Culture is a feature where we take a closer look at the office culture and people at some of the most dynamic startups in the hyperlocal industry. Company founders repeat this all the time: to make your startup idea work, find a gap in an industry and aim to disrupt it. Co-founders of the alcohol delivery startup Thirstie saw a gap in the wine, beer, and spirits indus ...

    Street Fight- 9 readers -