april nowicki

  • Street Culture: Sitter.me Puts Company Culture of Trust and Respect First

    Barely a month after kicking off in the TechStars startup accelerator program in Boulder, Colorado, Sitter.me co-founder and CEO Kristen Stiles is adamant that her company’s culture will not change – not now, with three and a half employees, and not years from now, with potentially hundreds. “When I sat down, before [co-founder] Matt came on board, to first write out a busin ...

    Street Fight- 12 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing an elevator ad.

    Street Fight- 25 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.

    Street Fight- 33 readers -
  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    David Pachter put years of consideration into the creation of Nashville-based JumpCrew, a social marketing and sales company for local businesses. Pachter is JumpCrew’s executive chairman of the board, co-founder, and leading investor in the most recent funding round. He says that as companies grow, especially at a fast pace, culture that promotes individual achievement can be diluted.

    Street Fight- 24 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast approaching critical mass at th ...

    Street Fight- 15 readers -
  • Street Culture: How Placeable Employees Own the Company’s Culture

    “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up at an all hands [meeting] and say, ...

    Street Fightin How To's- 9 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving, group events and activities. And shopping.

    Street Fightin Paid Search- 18 readers -
  • Local Listings Get a Real-Time Update from Brandify

    Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address, hours and photos — to 18 publish ...

    Street Fightin Paid Search- 11 readers -
  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities October 20, 2016 by April Nowicki Leave a Comment Filed Under: News Location intelligence firm Cuebiq released a study this morning showcasing the kind of deep location data that its platform can reveal. For a month, Cuebiq tracked geo-behavioral patterns of anonymous consumers in the Westfiel ...

    Street Fight- 12 readers -
  • Street Culture: Why Lunch Is a Big Deal at Euclid Analytics

    Lunch is an important ritual at Euclid Analytics, a digital marketing data and analytics company based in San Francisco. At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that for the three years he has worked for the company, the dai ...

    Street Fight- 16 readers -
  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized.

    Street Fightin How To's- 15 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    Every month, one half of Unacast’s employees travel to visit the other half of the employees – the engineering team is located in Oslo, Norway and the commercial team is in New York City. The two-year-old beacon and proximity data startup adopted the company-wide travel schedule as a culture-building activity, giving employees a chance to connect while in the same time zone.

    Street Fight- 14 readers -
  • Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    Matt Roche is no stranger to botched transactions in company growth, and he doesn’t sugarcoat his failures. “There is one part of company culture that I have singularly failed at,” Roche, CEO of referral marketing company Extole. “One thing that I missed, that our people caught: that it’s too easy to get too serious.

    Street Fight- 18 readers -
  • Street Culture: Ampush Employees Driving Company Reinvention

    Mobile advertising chameleon Ampush is powering through another iteration of reinvention, according to the company’s co-founder and COO, Aniket (Nick) Shah. The company’s current motivations are moving it toward end-to-end customer acquisition, Shah said. Previously, pivots have been introduced by employees, inspiring an accessible culture of open ideas and diversity.

    Street Fight- 9 readers -
  • Street Culture: Promoboxx Links Incentives to Achievements

    Ben Carcio, CEO and co-founder of brand-to-local retailer marketing company Promoboxx, said that it dawned on him one day that his employees would probably enjoy perks of the job more if they all truly felt like they deserved them. “We had a team event, a bar crawl that took a while to plan, and in the back of my mind I was thinking, ‘What have we earned as a company that we ...

    Street Fight- 14 readers -