april nowicki

  • Adthena Giving Culture the Credit It Deserves

    Search intelligence company Adthena is headquartered in London, and in October officially launched its new U.S.-based offices in New York and Austin. To ensure that expansion would reflect the company’s values, founder and CEO Ian O’Rourke brought the new U.S. team to London specifically to assimilate them to Adthena’s company culture.

    Street Fight- 12 readers -
  • Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

    Looking ahead to 2018 and 2019, Victor Wong, CEO of marketing tech company Thunder, sees big changes in store for marketers. Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and t ...

    Street Fight- 15 readers -
  • Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

    Artificial intelligence-based marketing tech company Artsai launched today in a rebrand. Previously known as Adxcel, Artsai founder and CEO Yuri Khidekel and his team realized more than a year ago that their company was doing more than dynamic creative optimization. Artsai now has two patents pending around the AI technology, which uses machine learning to customize messagin ...

    Street Fight- 16 readers -
  • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

    Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline consumer behaviors that, when analyzed and cross-referenced, can provide real-world actionable recommendations and insights for brands.

    Street Fightin Mobile- 14 readers -
  • Street Culture: ‘OKRs’ and Omotenashi Lead the Culture at Button

    OKRs – that’s “Objectives and Key Results” – are one of the drivers of culture at deep-linking software company Button. “OKRs are a major influencer to recruiting, internal interactions, how we onboard new employees, everything,” says Stephanie Mardell, Button’s head of people, in an interview with Street Fight.

    Street Fight- 14 readers -
  • Street Culture: Life at Boxed Means “Do The Right Thing”

    Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings after CEO Chieh Huang heard about a tough time one of his packing table workers was having.

    Street Fight- 14 readers -
  • Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

    Hans Tung, managing partner at venture capital firm GGV Capital, spoke at Ibotta’s Mobile Innovation Summit last month about secrets to finding and building billion dollar companies. More than 10 years ago, GGV invested in “a little company in China in 2003,” he told the audience. Now that company’s market value is more than $400 billion: Chinese ecommerce company Alibaba.

    Street Fight- 15 readers -
  • Street Culture: Hooch Expansion Reveals Value in Multi-Function Employees

    Lin Dai was at a wedding in New York. He ran into a friend he hadn’t seen in a while and told him about the job he had recently started, as one of the co-founding team of a free drink app startup, Hooch. At the time, the friend, Danny Yang, was a sales manager with Red Bull in Hong Kong. Later, Dai got a phone call from Yang.

    Street Fight- 20 readers -
  • Tech and Brand Partnerships Point to a New Future of Mobile Shopping

    In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder of deep-linking software company Button, during Ibotta’s Mobile Innovation Summit last week, maintaining that U.S. commerce is not primed for purchase – but it’s getting there.

    Street Fight- 17 readers -
  • LiveRamp Advances Data Identity Resolution in a Safe Place

    The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview.

    Street Fight- 28 readers -
  • ‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

    Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track th ...

    Street Fight- 11 readers -
  • Street Culture: Blind References Help Weed Out Drama at Zaius

    Zaius, a business-to-consumer marketing and analytics company based in Boston, was founded in 2012 and launched commercially in 2015, and is led by a startup enthusiast: Mark Gally. “I actually love startups,” says Gally, CEO of Zaius (pronounced “zay-us”). He’s been with three others: software companies Merced Systems, VideoIQ, and TribeHR, which was acquired by NetSuite.

    Street Fight- 15 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according to a March 2017 comScore study, not i ...

    Street Fight- 14 readers -
  • At Liftoff, a Classic Formula for Company Culture

    A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned, and it might be the best Glassdoor rating of all the companies that have ever been featured on Street Culture since spring 2015. It’s just one metric measuring a formula of company values, employee sentiment, and individual reviews, but the company has ...

    Street Fight- 21 readers -
  • Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

    Media is still fragmented, and as busy consumers become more and more media-averse, the industry is looking for new ways to reach them and new places to target them. Captivate announced Tuesday that 12 new content providers are joining the company’s digital place-based media network to take advantage of one of those new ways: on screens in thousands of building elevators and ...

    Street Fightin Content- 16 readers -
  • Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

    A new local search service is coming out on the freshest Samsung device, including the Galaxy Note 8 announced today, and it’s in the phone dialer app. From a user perspective, it’s like a local search engine integrated directly into the Android phone dialer, shown as a third “Places” tab at the top of the dialer screen next to “Recents” and “Contacts”.

    Street Fight- 21 readers -
  • Street Culture: A New Way to Keep Score at CrowdOptic

    After many years of being asked about the technologies that his companies develop, the money he’s making, and then more about the technology, Jon Fisher is grateful to talk about the small but super-tight team he works with. “I’ve been with the same core engineering team for 20 years now,” Fisher says. “We’re like a less good-looking version of Ocean’s 11. But we do it legally, of course.

    Street Fight- 23 readers -