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I don’t think [innovation] requires someone who is just digitally savvy; it involves someone who’s a game-changer. You have to have conviction. You can’t let fear be the thing that stops you from moving forward – Alia Kemet, Integrated Marketing Week, 2015 Video is one of IKEA’s core content marketing approaches, and Alia Kemet, U.S. media and web manager, is a pro.
We’re not just a camera anymore. We’re an enjoyment platform for people around the world to watch. — Paul Crandell at Ad Age’s 2014 CMO Strategy Summit Imagine if your audience enthusiastically took over your brand’s promotion. Engagement and customer retention/loyalty — two of B2C marketers’ top content marketing goals — would be through the roof.
In an age of such tremendous transparency with Glassdoor, Facebook, and other networks, you’ve come to a point where you are telling your story 24 hours a day. There’s a big dialogue going on. So you can let it happen to you or you can participate in it. Kathy Button Bell, chief marketing officer, Emerson The arrival of the 125th anniversary of Emerson gave CMO Kathy ...
One of the keys to thought leadership-based communications on a global scale is to make relevant points that are focused on specific audiences that happen to be operating in a global environment. Patty Brown While content marketing may seem like an easier endeavor for large brands because they have bigger budgets, they actually are more challenged with every aspect of content marketing.
Our goal is not necessarily to keep users engaged within our website, but instead to try to move them from the web to email or phone because that’s where the sale is going to happen. Vishal Khanna, Wake Forest Innovations in MarketingSherpa With only 21% of B2B marketers saying they are successful at tracking content marketing ROI, it’s inspiring to see success in an unexp ...
It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us. David Beebe in an interview for Contently Influencer marketing is a popular strategy for B2C content marketers, but none have approached it with a more solid foundation and open mind than Marriott.