- Our Blog
Seven days a week, 24 hours a day, hundreds of millions of consumers around the world cross national borders without a second thought – and often without realising that they’ve done anything unusual. This community scours the web for the ideas, products and relationships that they might not be able to find easily – if at all – where they live.
Over the last decade, marketers of branded fast moving consumer goods (FMCG) on both sides of the Atlantic have struggled to withstand the onslaught on their market share from challenger and own-label brands. The result of increased competition – largely fuelled by globalisation – is that some marketers have been forced to radically re-think their retail and marketing strateg ...