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You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. You are told to do it, but no further instructions are provided in how to craft your hotel’s story. Here is the secret.
A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the guest. There’s no question that competitive pricing offered by OTAs have made it much more difficult for independent hotels to drive direct bookings on their website.
Let the battle of the social media channels begin! Instagram recently shocked the world on 8/2/16 by releasing an app update that looked very (and oddly familiar) – Instagram Stories. That’s right, just as users can create stories on Snapchat, they can now do almost the exact same thing on Instagram.
Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to a guest booking a room. Reputation Management is an important part of any hotel marketing strategy, and there is no doubt that you want to keep your stars as close to 5 as possible. If you have just purchased a hotel or you are a completely new management company taking over the p ...
Pokemon Go has become a sensation amongst people of all ages since it was launched on July 6th. For those of you who don’t know, Pokemon Go is an app in which players move around the real world in order to catch Pokemon in the game. The game features a form of augmented reality by having Pokemon layered over the real world.
With so many different OTA sites continually stealing customers from hotel’s very own websites, a powerful strategy is needed to combat these losses. The key is to give customers a reason to not want to book anywhere else. An easy way to do this is by providing a special that offers something more than what a guest can receive when booking with an OTA.
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. The most common place that hotels see negative comments are review sites such as Tripadvisor and Yelp, since these websites are specifically for travelers to share their opinions regarding the hotels they have visited.
Thanks to a ton of new tools available on the internet today, you no longer need to be an expert in photoshop to create some great images for your hotel’s social media accounts. If you are looking for a convenient tool that will not only help you add some effects to your photos but will also properly format them for different social media channels, then Pablo is for you.
For Part 1 of the article, click here. Social Media Isn’t a Single Strategy Social media isn’t meant to be used as a single strategy to gain more bookings. When it comes to online marketing for your hotel, all of your efforts should be seen as a single ‘product’ that you are using to drive traffic and direct bookings.
Pinterest Checklist for Success: Hotel Edition Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel is simply too large to ignore. According to a recent blog by Pinterest itself, “93% of Pinners Use Pinterset to Plan or Make Purchases.
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themsevles this very question and aren’t really sure where to find the answer. The simple truth is YES. Not only will social media help drive relevant traffic to your website, but it provides search benefits and useful information for current and potential guests – IF you are using it correctly.
The internet has been buzzing with news that Instagram will be changing its newsfeed to show posts in the ‘best’ order as opposed to its current chronological order. This would mean that the network would be moving towards an algorithm-based newsfeed which will attempt to show users the posts they would be most interested in.
On social media it’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out. If you’re looking for a fun way to make your tweets shine that will also increase your engagement, consider tweeting out GIFs.
Is one of your New Year’s Resolutions as a hotelier to stay more informed when it comes to digital marketing? In order for hotel marketers to keep up with the latest trends in online marketing and digital strategy, you need make sure you are following all of the latest trends in the industry. It’s no surprise that the online space is constantly changing, whether you’re talking ...
There’s a lot of talk about how to develop a social media strategy for your hotel, but one aspect to keep in mind when developing this strategy is to monitor how your competitors are doing. While the majority of your efforts should be focused on your own property, you also want to make sure you are eyeing what your competitors are doing well.
If you manage a Facebook page for your hotel or any other business for that matter, then you most likely have noticed your profile has an area for a ‘Very Responsive’ Badge at the top left, right below your profile photo. This badge will be turned on and shown on your Facebook page if you qualify. So how do you turn on Facebook’s Very Responsive Badge? The answer is simple: mak ...
Instagram is a great channel for hotels to give guests an inside look at their property. With over 200 million users on the popular network, it’s an excellent social media app for hotels to begin using where they can showcase their property photos and the local area. Though it’s very useful, Instagram can be time-consuming for a hotelier.
Snapchat is currently one of the most popular social networks out there and is estimated to have over 100 million users. For its latest update, Snapchat released some new features that currently have everyone talking. The most notable (and fun) new feature is an array of lenses that let you add a new dimension to your selfie game.
Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and this number is not slowing down. As with most social media channels, one of the most popular subjects that Pinterest users are searching for is travel-related information. What does this mean for hoteliers? It means that your hotel should definitely be on Pinterest! Just ...