Arielle Sanchez

  • The Secret Guide to Creating your Hotel’s Story

    You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. You are told to do it, but no further instructions are provided in how to craft your hotel’s story. Here is the secret.

    Arielle Sanchez/ E-Marketing Associates- 8 readers -
  • 3 Marketing Tactics to Persuade Travelers to Book Direct

    A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the guest. There’s no question that competitive pricing offered by OTAs have made it much more difficult for independent hotels to drive direct bookings on their website.

    Arielle Sanchez/ E-Marketing Associates- 10 readers -
  • How to Change Tripadvisor Ownership

    Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to a guest booking a room. Reputation Management is an important part of any hotel marketing strategy, and there is no doubt that you want to keep your stars as close to 5 as possible. If you have just purchased a hotel or you are a completely new management company taking over the p ...

    Arielle Sanchez/ E-Marketing Associates- 9 readers -
  • How To Set Up A Pokemon Go Friendly Hotel

    Pokemon Go has become a sensation amongst people of all ages since it was launched on July 6th. For those of you who don’t know, Pokemon Go is an app in which players move around the real world in order to catch Pokemon in the game. The game features a form of augmented reality by having Pokemon layered over the real world.

    Arielle Sanchez/ E-Marketing Associatesin How To's- 10 readers -
  • Recapture Direct Bookings with Specials

    With so many different OTA sites continually stealing customers from hotel’s very own websites, a powerful strategy is needed to combat these losses. The key is to give customers a reason to not want to book anywhere else. An easy way to do this is by providing a special that offers something more than what a guest can receive when booking with an OTA.

    Arielle Sanchez/ E-Marketing Associates- 9 readers -
  • The Key to Responding to Backlash on Social Media

    No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. The most common place that hotels see negative comments are review sites such as Tripadvisor and Yelp, since these websites are specifically for travelers to share their opinions regarding the hotels they have visited.

    Arielle Sanchez/ E-Marketing Associates- 12 readers -
  • Pinterest Checklist for Sucess: Hotel Edition

    Pinterest Checklist for Success: Hotel Edition Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel is simply too large to ignore. According to a recent blog by Pinterest itself, “93% of Pinners Use Pinterset to Plan or Make Purchases.

    Arielle Sanchez/ E-Marketing Associatesin Social- 12 readers -
  • Spice Up Your Tweets with GIFs!

    On social media it’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out. If you’re looking for a fun way to make your tweets shine that will also increase your engagement, consider tweeting out GIFs.

    Arielle Sanchez/ E-Marketing Associatesin Social Twitter- 14 readers -
  • 5 Hospitality Blogs Hoteliers Should Be Reading

    Is one of your New Year’s Resolutions as a hotelier to stay more informed when it comes to digital marketing? In order for hotel marketers to keep up with the latest trends in online marketing and digital strategy, you need make sure you are following all of the latest trends in the industry. It’s no surprise that the online space is constantly changing, whether you’re talking ...

    Arielle Sanchez/ E-Marketing Associatesin Social SEO Content Google- 15 readers -
  • The EMA Team Tried Out the New Snapchat Lenses!

    Snapchat is currently one of the most popular social networks out there and is estimated to have over 100 million users. For its latest update, Snapchat released some new features that currently have everyone talking. The most notable (and fun) new feature is an array of lenses that let you add a new dimension to your selfie game.

    Arielle Sanchez/ E-Marketing Associatesin Social- 10 readers -