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No matter what you call it — link building, content promotion, blogger outreach, relationship building, content outreach — getting online publishers to pay attention to your pitches is harder than ever. Kelsey Libert knows a thing or two about that. As VP of Marketing for Fractl, a digital marketing agency, Kelsey’s entire job focuses on creating and delivering content that ...
Almost every busy professional has some kind of to-do list. When I kept mine on paper in a reporter’s notebook, it felt great to draw a line through each item when I was finished. At the end of the workday, I would review what I had finished and tear the page out. New day, new list. Then I started using an app to manage my tasks.
What would you do with more time? Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early? Extra time is precious. It’s a gift that Raven strives to give busy marketers every day. That’s why our automated online marketing reports have long been one of our most popular features.
A colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it. Sometimes people who strive for perfection can’t tell when something is good enough to go. But I say: “Good gets in the way of great.” I’m a perfectionist. And I’m tired of hearing that’s a major flaw professionally.
If you’re the editor of a blog, you know that the road to a consistent editorial calendar is paved with good intentions. And it usually ends in hell. It’s hard to create a regular publication schedule. It’s even harder to stick to one. You may have turned to various editorial calendar tools to help. So did we.
Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages "Plain English" isn't usually one of them, though — unless you're Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file sharing.
You don’t need to be a Canadian email marketer to take Canada’s new anti-spam law seriously. You don’t even have to have paying customers in Canada. If you maintain an email marketing list with addresses that end in .ca — or if you send bulk private messages via Facebook or LinkedIn — or if you have text message/SMS campaigns running that include Canadian telephone numbers — o ...
Wouldn't it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author's life sound downright leisurely. "I am a completely horizontal author. I can't think unless I'm lying down, either in bed or stretched on a couch and with a cigarette and coffee handy.
It doesn’t matter where you work, or what kind of marketing you’re doing. Everyone has that one time-suck activity that they can’t seem to speed up or get rid of. Case in point: A publisher friend contacted me yesterday to ask I would be willing to share time-management advice with her team. She runs a new lifestyle magazine in Nashville, Tenn. with print, online and live-event components.