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It’s happening, folks – Bing Ads is slowly but surely creeping up on AdWords and adding in powerful tools that are starting to give advertisers the same robust experience that they are used to with Google. In fact, certain elements of the Bing Ads’ advertising platform are already a step ahead of AdWords – for instance, ad group–level bid adjustments for location and demographi ...
As a Customer Success Representative and Consultant at WordStream, you find yourself in AdWords a lot – which is why we are often among the first to notice more subtle changes in the platform. We’ve seen from experience that not every change that Google makes in its products is actively promoted or announced.