Arnie Kuenn

  • 15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

    Eager for Content Marketing World, I got a head start and asked 15 presenters to answer one simple question: What is your No. 1 tip on how most companies can improve their current content marketing? Joe Pulizzi, Content Marketing Institute founder and author of Content Inc., says: “I would take a six-month period and focus everything you can on building subscribers in one of ...

    Arnie Kuenn/ Content Marketing Institute- 22 readers -
  • Your 16-Point Content Publishing Checklist

    I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy.

    Arnie Kuenn/ Convince and Convertin Content- 22 readers -
  • 4 Steps to Create Share-Worthy Content for Social Media

    Content Marketing, Micro-Content, Owned Media, Shared Media, Social Promotion When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media marketing. When content is created, it is usually produced with hopes of being shared across the Web – not just through internal marketing campaigns, but also organically on social media networks.

    Arnie Kuenn/ Relevancein Social Content- 22 readers -
  • 4 Valuable Content Curation Tools and How to Use Them

    Content Curation, Content Marketing, Owned Media, Shared Media Content promotion and distribution are a huge part of any content marketing strategy. But you never want to share your own content 100 percent of the time. This is why having a content curation and/or aggregation plan should be a part of your long-term content marketing strategy.

    Arnie Kuenn/ Relevancein Social Content How To's- 28 readers -
  • 8 Moves To Creating Content Your Market Will Find & Love

    Over the past few years, marketing as we used to know it has changed a great deal. In addition to allocating funds to traditional marketing tactics like television, radio and print, online marketing has become a permanent fixture on most business’ budget – and with good reason. According to a study by PricewaterhouseCoopers, 80 percent of responders said they research a prod ...

    Arnie Kuenn/ Marketing Landin Content- 29 readers -
  • 7 Types of Content You Still Aren’t Creating But Should Be

    Content Marketing, Infographics, Long Form Content, Micro-Content, Owned Media, Shared Media You can certainly create a killer blog post or an amazing article as the cornerstone of your content. But it’s more efficient and effective in the long term (and often times required for larger organizations) to take a broader view – to create content that can come to life in variou ...

    Arnie Kuenn/ Relevancein Content- 19 readers -
  • Creating Your 2015 Editorial Content Calendar

    Content marketing is becoming an increasingly popular tactic in digital marketing strategies across all industries. Businesses are coming to terms with thinking and acting like publishers by providing audiences with quality content on a regular basis. Typically, content marketing projects have lots of moving parts that come together at different times to form a consistent cont ...

    Arnie Kuenn/ Relevancein Social SEO Content- 25 readers -
  • Establishing Your Blog as a Learning Center for Content Marketing Success

    Content Marketing, Owned Media As content marketing further solidifies itself as an effective promotional tool, brands across all industries are adopting content marketing strategies to help gain more traffic, more leads and more sales. Unfortunately, many companies understand the importance of publishing content but are still using their blog as an extension of their produ ...

    Arnie Kuenn/ Relevancein Content- 17 readers -
  • 3 Tips for Effective Content Promotion

    Content Marketing, Content Promotion, Owned Media Even if you create the absolute best content out there, how do you reach the people that want it? Publishing articles or content on your blog is only part of the process – brands must also effectively promote it and attract their target audience to a product or service. Here are 3 quick tips to consider for effective content promotion: 1.

    Arnie Kuenn/ Relevancein Content- 25 readers -
  • The 8 Most Common Content Optimization Mistakes We Saw In 2014

    As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content. However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order ...

    Arnie Kuenn/ Marketing Landin Content- 20 readers -
  • How to Root Content Promotion Strategy in Measurable ROI

    How many times have you or your team created an awesome content piece, posted it to your site, and sat back in complete confidence, only to see a few weeks later that only a handful of visitors even saw your content? You may have asked yourself, Why did nobody share it? Did we target the right keywords? Was the content good enough? Are we producing the right kind of content? If you .

    Arnie Kuenn/ Relevancein Content How To's- 13 readers -
  • How To Convince Management To Invest In Content Marketing

    Over the past few years, content marketing has become quite the buzzword, with thousands of blog posts, articles and books published based the subject. This is not without good reason. It continues to grow in adoption and has proven to be a successful strategy for businesses across industries. In fact, 44 percent of B2B marketers and 39 percent of B2C marketers now report ha ...

    Arnie Kuenn/ Marketing Landin Content How To's- 33 readers -
  • My 5 Favorite Ways to Reuse and Distribute Content

    LinkedIn, Other Networks, Shared Media The difference between promotion and distribution is that promotion is all about generating a buzz around your content and distribution is a matter of finding a lot of different ways to get your content to appear in search results. To maximize your ability to distribute content, diversify or repurpose it so that you can reach a variety of new channels.

    Arnie Kuenn/ Relevancein Social Content YouTube- 17 readers -
  • Top 10 Takeaways From Content Marketing World 2014

    Image provided by Vertical Measures This week, I had the pleasure of attending “the largest content marketing event on the planet,” Content Marketing World 2014. With more than 2,600 delegates from over 50 countries and 60+ sponsors in attendance, many of the industry’s top experts were gathered in the same space.

    Arnie Kuenn/ Marketing Landin EMail Content- 22 readers -