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It doesn’t matter what your content team has fallen in love with, what you think is the next hot topic, or what products you want people to know about: If your target customers aren’t looking for the type of content you’re producing, you’re already losing the organic search game. I’ve noticed content marketing success has nothing to do with how exciting your industry is, the ...
Eager for Content Marketing World, I got a head start and asked 15 presenters to answer one simple question: What is your No. 1 tip on how most companies can improve their current content marketing? Joe Pulizzi, Content Marketing Institute founder and author of Content Inc., says: “I would take a six-month period and focus everything you can on building subscribers in one of ...