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Being a designer myself I can understand how design is so closely associated with emotion. It is something every designer knows and deeply appreciates. However, it is a sad thing to know that in a world where marketing thrives on , the principle of emotional connection with a design is often abandoned into a myth. The corporate identity of every business is built an emotions.
Before we begin, what is ROI? It stands for return on investment and it’s an important value to track. This is especially important if you want to understand the value and opportunities your investments have brought you. Nowadays, part of a business’ success rate relies on a good ROI, as it also allows you to determine whether your campaigns and advertisements have taken a blas ...