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21 October 2016 | Asad Imam How to AMPlify your SEO We live in a mobile-first world and your target customers expect mobile browsing speed to match the fast pace of their lives. It is therefore hardly surprising that 40% of people bounce off websites that haven’t been loaded in 3 seconds or less.
20 October 2016 | Asad Imam Zoogle: Google’s Algrorithm Menagerie #5 Penguin Welcome to Zoogle, your five-part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Fifth in the zoo of Google’s algorithm updates is Penguin.
7 October 2016 | Asad Imam Zoogle: Google’s Algorithm Menagerie #2 Panda Welcome to Zoogle, your five part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Second in the Zoo of Google’s algorithm updates is Panda.
30 September 2016 | Asad Imam Penguin 4.0 is Here After weeks of anticipation, Google has released another update to its Penguin update, coined as Penguin 4.0. Penguin is now part of the core algorithm. Penguin was first rolled out in April 2012 and its last update was in August 2014. Since the start of the year, many ranking fluctuations were suspected to be a Penguin updat ...
23 September 2016 | Asad Imam Algorithm academy: #4 Keywords Welcome to the Algorithm Academy, your six part guide designed to make you a Google genius. We’re going to be teaching you about Google’s algorithm and its ranking factors; from what makes you rank, to what has a negative impact on your rankings.
22 September 2016 | Asad Imam Algorithm academy: #3 RankBrain Welcome to the Algorithm Academy, your six part guide designed to make you a Google genius. We’re going to be teaching you about Google’s algorithm and its ranking factors; from what makes you rank, to what has a negative impact on your rankings.
31 August 2016 | Asad Imam How Google, Facebook and Yahoo laid the foundations for the Big Data revolution We live in the era of ‘Big Data’ and it’s no longer a buzzword but a reality. Never before in human history have we produced such large volumes of data. More data was created in the past two years than in the entire previous history of the human race By 2020 digital data ...
26 July 2016 | Asad Imam Crucial Google algorithm updates 2016 #1 Google makes over 600 changes to its algorithm in a year which equates to roughly two changes every day. Changes the search giant makes range from cosmetic ones on how the results will appear, to rank and visibility affecting core algorithm changes.
18 May 2016 | Asad Imam How Natural Language Processing is changing SEO It is well-accepted in the digital marketing industry, especially in organic search, that the focus is shifting from keyword-based strategies online to ones that focus on fulfilling intent. The stimulus for this has come from Google itself and its improving ability to understand the human language.
28 April 2016 | Asad Imam 4 features from the US election that Google might open up to brands The 2016 Presidential candidate election is one of the most buzzing events in recent history. This buzz is fuelled further by audience engagement in form of online search, video views and social media interactions.
14 April 2016 | Asad Imam Adblocking means SEO is vital for brands The rising use of ad blockers is currently a hot topic in the digital media industry. Publishers and paid media providers have been increasingly engaged in legal skirmishes with courts, ad blocking providers and web browser companies.
23 March 2016 | Asad Imam 6 reasons to celebrate the removal of PageRank The sun has has finally set on PageRank – one of the many algorithms used by the Google in the past. But why is that something to celebrate? If you’ve never heard of PageRank, it was essentially a lot of complex calculations and checks boiled-down into an “out of 10” score.
17 March 2016 | Asad Imam Is data science at the core of your business? While it might have been acceptable for organisations to take the ‘big data’ movement lightly a few years ago, more and more evidence is emerging that data science needs to be put at the core of any business. Here are just six mind-boggling stats on big data from this very comprehensive list.
25 February 2016 | Asad Imam 6 things you should know about Accelerated Mobile Pages Last year in October Google announced their Accelerated Mobile Pages Project. The initiative aims to dramatically improve page load speeds, user experience and content performance on mobile devices for certain queries.
9 February 2016 | Asad Imam Will ‘user intent’ precipitate the death of the keyword? Among the numerous updates (500+ according to some estimates) that Google makes each year, one significant update to the core algorithm happened around the 10th of January 2016 that – as always – generated an heap of fluctuation and visibility correlation studies. One interesting study comes from Searchmetrics.
With the new year approaching it is fairly standard practise for marketing blogs to start predicting the future of SEO or digital marketing. For our own take on the upcoming you can a read Tamar’s top 10 digital marketing predictions for 2016. While it’s necessary to look towards the future, it is equally important to remember what still works and delivers result in digital ma ...
Google released its ‘year in search’ video, highlighting the top searches for the year and the following queries were on top of our minds in the past year. Robin Williams World Cup Ebola Malaysia Airlines ALS Ice Bucket Challenge Flappy Bird Conchita Wurst ISIS Frozen Sochi Olympics Closer to home, in the UK the top items that dominated our hunger for i ...
In what appears to be one of the major reshuffles in it’s algorithm this year, Google has announced on its official webmaster blog that they will be using HTTPs as a ranking signal, albeit in a small way. This is not something Google has come up with off the cuff. They have been building a case for it through tests on their own services; remember Google rolled out Gmail with d ...