ash nashed

  • The FTC (Finally) Cracks Down on Native Advertising

    Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems acceptable and which it deems deceptive. This new policy means many leading native ad platforms and publishers will need to modify their current widget labels and disclosures.

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  • How Publishers Can Drive, Maintain and Monetize Content

    Published 1 min ago 29 Whoever said that the best things in life are free wasn’t talking about great content. In a world where someone has to pay the bills, advertisers are more than happy to help fund your website — assuming, of course, that your great content generates great traffic. Publishers can’t just hang their hats on quality content and hope to thrive.

    Relevancein Display Content How To's- 7 readers -
  • Full Disclosure: Why Transparency in Native Advertising Is Good for Everyone

    Published 1 min ago 37 Have you ever had an acquaintance strike up a seemingly friendly conversation about skin care or cooking — only to find yourself invited to her Avon or Pampered Chef party five minutes later? It’s more than irritating; it’s disingenuous and rude. Think of native advertising the same way.

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  • How to Move Forward After Google’s ‘Mobilegeddon’

    Your site may no longer be at the top of Google’s search results thanks to Google’s latest algorithm update, which now favors responsive, mobile-ready sites in mobile web searches. This means anyone who is searching for a website on a mobile device could potentially get different results than when searching on a desktop computer.

    DailySEOblogin SEO How To's- 6 readers -
  • How to Move Forward After Google’s ‘Mobilegeddon’

    Your site may no longer be at the top of Google’s search results thanks to Google’s latest algorithm update, which now favors responsive, mobile-ready sites in mobile web searches. This means anyone who is searching for a website on a mobile device could potentially get different results than when searching on a desktop computer.

    DailySEOblogin SEO Mobile How To's- 16 readers -
  • 4 Steps to Open and Honest Native Advertising

    Published 1 min ago 37 Did you see the March edition of Forbes? The cover seems normal at first glance: a photo of a man with his tie blowing in the breeze, catchy article teasers and a native ad for Fidelity. Wait a second. There’s a native advertisement on the cover of Forbes? Forbes is a legendary brand that has a reputation for pushing the envelope of journalism a ...

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