ashley perssico

  • Creative Email Call-to-Action Ideas That Really Drive Action

    You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to where you want them to be. It’s time to think about changing your email’s call-to-action.

    Constant Contactin EMail- 15 readers -
  • Want More Email Subscribers? Don’t Forget About Video

    There are many ways your small business can collect email addresses. From printable sign-up sheets to embeddable forms on your website, the opportunities to drive interested customers to your email list are endless. But there’s one opportunity many small businesses are overlooking. Video. Video is one of the best ways to drive engagement with your audience.

    Constant Contactin EMail- 27 readers -
  • Your Guide to The Business of Mother’s Day

    I love my mom. She has made sacrifices for me and provided me with a life full of opportunities that I could never fully thank her for. But this weekend I’ll try to do just that. This Sunday, May 8, is Mother’s Day. Procrastinating shoppers, like me, will frantically hit the stores in search of something to demonstrate how much mom means to us.

    Constant Contactin EMail- 23 readers -
  • How to Crack the Email Call-to-Action Code

    No matter what type of business you own, every email you send should have an action for readers to take. If you run a nonprofit, that action will likely be to donate. For a restaurant, maybe it’s to check out the new menu items or make a reservation. A retail business may want to drive customers to their online store. This is where your email call-to-action, or CTA, comes in.

    Constant Contactin EMail How To's- 7 readers -
  • Everything You Need to Know About Permission-based Email Marketing

    Permission-based email marketing is the foundation of every successful email marketing strategy. So, what exactly is permission-based email marketing? It begins with making sure you are getting permission before adding new contacts to your email list. Asking for permission shows your audience that you respect their privacy.

    Constant Contactin EMail- 16 readers -
  • Facebook Wants You to Share Your Business Story

    Is your business one of the 50 million small businesses using Facebook Pages? If so, you may have seen new videos popping up on your Newsfeed this week. These videos, called Your Business Story, allow businesses to share what they are all about in the form of a 16-second video. The fun new tool follows Facebook’s announcement this week that they’ve hit a massive milestone — t ...

    Constant Contactin Social Facebook- 9 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    You spend time, energy, and resources building your email list. So when it comes time to send your latest email, you’re eager to send it to as many people as possible. After all, why wouldn’t you want to reach the largest audience you can? ‘One-size-fits-all’ marketing weakens the relationships you’re trying to develop.

    Constant Contactin EMail- 25 readers -
  • How Your Small Business Can Find Customer Love This Valentine’s Day

    It’s almost Valentine’s Day and you know what that means… Customers are searching for that perfect present. Whether they’re shopping for a significant other, family member, friend, or even a pet, customers are flocking to small businesses — just like yours — to show their love. Valentine’s Day spending increased by $1.6 billion over the past year, with $18.9 billion U.S.

    Constant Contactin EMail How To's- 28 readers -
  • 6 Easy Ways Your Business Can Get Snapchat Followers

    You made your Snapchat account and have started sharing some creative content. There’s only one problem… You don’t have any followers. Snapchat is unlike any other social platform in that it does not have a native search feature. You can’t find other users in the app unless you know someone’s specific username, have their Snapcode, or have their phone number in your address book.

    Constant Contactin Social- 18 readers -
  • 7 Creative Ideas for Using Snapchat to Market Your Business

    In my last post, A Beginner’s Guide to Snapchat for Business, I covered why Snapchat is a great new tool for your business and how to create an account. Now it’s time to start thinking about how you can use Snapchat at your business and what to share with your followers. Snapchat has already gained a lot of attention from larger companies and organizations.

    Constant Contactin Social- 19 readers -
  • 6 Ways Small Businesses and Nonprofits are Giving Back this Veterans Day

    On November 11th 1918, 97 years ago, World War I ended. Today, we celebrate our nation’s Veterans; past, present, and future. This Veteran’s Day we are inspired to see so many of our small business and nonprofit customers using this important day to honor veterans in their communities. Here are 6 examples of how small businesses and organizations are celebrating Veterans Day. 1.

    Constant Contactin EMail- 22 readers -
  • A Beginner’s Guide to Snapchat for Business

    You have probably heard of Snapchat, but maybe aren’t sure what it is or how it works. Don’t worry — while Snapchat has been around since 2011, it has only started to catch the imagination of brands within the last couple years. And most small businesses and organizations are only just beginning to explore how to tap into this fast-growing social network.

    Constant Contactin Social- 22 readers -