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You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to where you want them to be. It’s time to think about changing your email’s call-to-action.
There are many ways your small business can collect email addresses. From printable sign-up sheets to embeddable forms on your website, the opportunities to drive interested customers to your email list are endless. But there’s one opportunity many small businesses are overlooking. Video. Video is one of the best ways to drive engagement with your audience.
I love my mom. She has made sacrifices for me and provided me with a life full of opportunities that I could never fully thank her for. But this weekend I’ll try to do just that. This Sunday, May 8, is Mother’s Day. Procrastinating shoppers, like me, will frantically hit the stores in search of something to demonstrate how much mom means to us.
No matter what type of business you own, every email you send should have an action for readers to take. If you run a nonprofit, that action will likely be to donate. For a restaurant, maybe it’s to check out the new menu items or make a reservation. A retail business may want to drive customers to their online store. This is where your email call-to-action, or CTA, comes in.
Permission-based email marketing is the foundation of every successful email marketing strategy. So, what exactly is permission-based email marketing? It begins with making sure you are getting permission before adding new contacts to your email list. Asking for permission shows your audience that you respect their privacy.
Is your business one of the 50 million small businesses using Facebook Pages? If so, you may have seen new videos popping up on your Newsfeed this week. These videos, called Your Business Story, allow businesses to share what they are all about in the form of a 16-second video. The fun new tool follows Facebook’s announcement this week that they’ve hit a massive milestone — t ...
There is big news for small businesses using Snapchat. Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations. You can see a few examples of Geofilters below.
You spend time, energy, and resources building your email list. So when it comes time to send your latest email, you’re eager to send it to as many people as possible. After all, why wouldn’t you want to reach the largest audience you can? ‘One-size-fits-all’ marketing weakens the relationships you’re trying to develop.
It’s almost Valentine’s Day and you know what that means… Customers are searching for that perfect present. Whether they’re shopping for a significant other, family member, friend, or even a pet, customers are flocking to small businesses — just like yours — to show their love. Valentine’s Day spending increased by $1.6 billion over the past year, with $18.9 billion U.S.
You made your Snapchat account and have started sharing some creative content. There’s only one problem… You don’t have any followers. Snapchat is unlike any other social platform in that it does not have a native search feature. You can’t find other users in the app unless you know someone’s specific username, have their Snapcode, or have their phone number in your address book.
It feels like every day a new mobile app pops up. In reality, that’s a huge underestimate — developers are actually submitting 1,000 apps to the Apple App Store each day! Businesses often create apps to reach new customers, drive business, and create brand awareness. As a small business, developing a mobile app probably isn’t at the top of your to-do list.