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Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners. We can see the power of emotional content at work in marketing campaigns that went viral.
The first interactive piece of content I worked on was a physics animation series for Paul Hewitt’s Conceptual Physics program back in 2005. It was my first job out of college, and I had absolutely no idea what I was doing. I was supposed to be a project manager, keeping everyone on track with deadlines, review rounds, and phone calls.
I’m usually an even-tempered person, but a few topics get me riled up. The Oxford comma. (It has semantic meaning! Everyone should use it!) Low-fat baked goods. (Just … no. I’m sorry if you’re on a diet, but that doesn’t give you permission to ruin cookies for the rest of us.) Firefly. (Why did Fox cancel it? Why? It had such potential!) The overuse of PDFs in marketing.