ashley taylor anderson

  • The Art and Science of Emotional Engagement

    Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners. We can see the power of emotional content at work in marketing campaigns that went viral.

    Content Marketing Institute- 15 readers -
  • The 5 Keys to Better Interactive Content

    The first interactive piece of content I worked on was a physics animation series for Paul Hewitt’s Conceptual Physics program back in 2005. It was my first job out of college, and I had absolutely no idea what I was doing. I was supposed to be a project manager, keeping everyone on track with deadlines, review rounds, and phone calls.

    The Content Strategistin Content- 6 readers -