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  • How to Create Persuasive Content: Lessons from Aristotle

    Aristotle, the original master of persuasion, taught how to create the most compelling, powerful arguments. Even though Aristotle lived centuries ago, his foundation in persuasion tactics remains the gold standard. The same principles that apply to writing an opinion piece apply to writing compelling marketing content, starting with Aristotle’s rhetorical appeals: Ethos, pathos, and logos.

    Content Marketing Institutein Content How To's- 26 readers -