- Our Blog
Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of the other digital activity I partake in on a daily basis.
Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from an ad.
Small businesses can now work on email marketing campaigns in the same place as their Facebook Ad campaigns thanks to Mailchimp’s newest feature. Mailchimp’s newest addition makes it possible for users to quickly and simply create Facebook Advertisements and retargeting campaigns all within their platform.
There’s quite a few different rank tracking softwares out there. We like to think that ours is pretty darn good. We really think that when customers like Synup tell us how they made $200,000 in revenue in just one year by using our software. Our software allows customers to do a whole lot more than just track rankings.
Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason to notice. Last August, Google announced in their Webmaster’s Blog how they were going to simplify mobile search results using two updates. The first was to remove the mobile-friendly label that search results with mobile-friendl ...
Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to how pay-per-click ads are shown to users based on search results and keywords. Advertisers will be able to remarket even more effectively to users based on actual purchase intent.
A new year is always a great time to reflect on how to improve yourself. One of the best ways to self improve is through furthering education. Podcasts offer a convenient way to allow us marketers to learn new tricks of the trade, as well as hear from some of the industry’s best. The problem comes down to time, though. We are all very busy.
Businesses need stock photos way more than you think they do. Each time a new blog post is published it needs a featured image, as well as a few images throughout the post. Every new website needs header images, vectors, and stock photos throughout the pages. Flyers, email newsletters, landing pages, videos, and social media posts all use stock photos.
With over a billion users on YouTube and hundreds of millions of hours of video watched each day, it’s easy to see how popular video content has become. Moving into 2017, video will have even more of an appearance on websites, landing pages, social media posts, and email newsletters. Get a head start on video content by creating a branded YouTube channel now and start marketin ...
Some things never change when it comes to marketing, despite the year. We all have our goals to meet and ultimately money to make. In order to maintain ROI, we need to adapt to the constant change of digital marketing and embrace each year’s newest trends in some way shape or form. Marketing is evolving even further with technology as we move into 2017.
It can be a bit convoluted, our Twitter feeds, but these feeds are ways to discover new updates, build new relationships, read blog posts, and discover hiring opportunities. As we slowly move into 2017, now is as better of a time as any to go through your followers and see if you’re following the right people.
As we near the end of 2016, it’s only natural to start thinking of new and innovative ways to take content marketing up a notch in the new year. Just about everyone from the realm of digital marketing benefits in some way shape or form from content marketing – impacting us all. With the constant evolution of digital marketing and technology, content marketing is forced to keep ...
Location, location, location. Some of your best customers are right outside your door, down the street, and around the corner. And instead of focusing on who’s directly in front of you, you’re spending countless marketing dollars and efforts trying to target the whole country, or the world. It’s an overwhelming task trying to market your product or brand to the entire world all at once.
Tis the season to reflect and be thankful! Luckily, there’s a lot to be thankful for in the world of SEO this year. As always change happened, updates were made, and panic buttons were hit. Regardless of the added stress and pressure SEO’s get from year to year, there is still plenty of reason to have gratitude. I’m talking about for more than just your job.
While we all sat on the edge of our seats on Election Day, social media was spinning at a million miles an hour. Capturing every single detail and heartfelt emotion, social media was there. It was used by candidates and it was used by supporters. In the middle of summer, almost a quarter of American adults claimed to go to social media for news and election information about D ...
Marketing budgets help us stay on track. They allow us to analyze and determine ROI, as well as give us marketers oversight on what we have to work with and what areas we can improve on financially. Even though budgets are never as high as we’d like them to be, planning a budget for the upcoming year helps to allocate costs appropriately, and find areas where the budget may have some wiggle room.
It’s officially November and before we know it, the holidays will be among us. Although it’s my favorite time of the year, for many others, it’s their most stressful time of the year. As we all scram together to plan accordingly and launch as many new holiday campaigns as we can before 2017 hits, here’s a few holiday tips from digital marketing pros.
Google released AMP, Accelerated Mobile Pages, in 2015 to help speed up websites for mobile users and create a faster and improved overall mobile search experience. A year later and several businesses still have no idea what AMP is and why they need it for their mobile websites. The big boys like Ebay, Reddit, and Buzzfeed have all jumped on the AMP train optimizing millions o ...
Pubcon Las Vegas 2016 was one for the books! Tons and tons of digital marketers from all realms of the industry gathered together the second week of October to share and learn digital marketing best practices and gather with new and familiar faces. As always, there was plenty of great times had in the “family-like” atmosphere that Pubcon provides it’s attendees and speakers.
Facebook released Instant Articles to publishers as a way to showcase interactive articles within the social network. The intent was to improve how articles are read from Facebook by placing fast loading articles within the app, and not redirecting users to an external website. And, as Facebook does, they found a way to not only improve user experience but also to make money.