ashley ward

  • Pubcon 2016: The Digital Marketing Conference Recap

    Pubcon Las Vegas 2016 was one for the books! Tons and tons of digital marketers from all realms of the industry gathered together the second week of October to share and learn digital marketing best practices and gather with new and familiar faces. As always, there was plenty of great times had in the “family-like” atmosphere that Pubcon provides it’s attendees and speakers.

    AuthorityLabsin Mobile EMail- 11 readers -
  • How to Monetize Using Facebook’s Instant Articles

    Facebook released Instant Articles to publishers as a way to showcase interactive articles within the social network. The intent was to improve how articles are read from Facebook by placing fast loading articles within the app, and not redirecting users to an external website. And, as Facebook does, they found a way to not only improve user experience but also to make money.

    AuthorityLabsin Social- 10 readers -
  • Working With Freelancers: A Guide to Hiring Freelancers in the Digital Marketing World

    Own your own business? Ready to take some of the workload off of you and start outsourcing? Hiring a digital marketing freelancer may be the solution for your social media, content, advertising, and SEO tasks. The benefits to hiring a freelancer is not only freeing up your schedule to allow you to work on other tasks, but when you hire someone who specializes in a specific fie ...

    AuthorityLabs- 8 readers -
  • You’re Invited to Our Pubcon Get-Together

    Dear Pubcon Attendees, You’re invited! On Wednesday night, October 12, the AuthorityLabs team will be buying your drinks from 5pm-6pm. Have an open schedule after a full day of digital marketing sessions on Wednesday? Planning on going to the US Search Awards Wednesday night? Perfect! Stop by the official Pubcon hotel lounge, The Breeze Bar, and get to know the AuthorityLabs ...

    AuthorityLabs- 7 readers -
  • An SEO’s Guide to Pubcon: The Perfect SEO Session Schedule

    Pubcon is full of all types of digital marketers. Some attendees specialize in multiple aspects in the industry, whereas others are solely addicted to link building, are mass content producers, or are keyword researchers. That’s one of the many beauties of Pubcon; is it’s array of attendees all supporting the same industry with different skill sets.

    AuthorityLabsin Paid Search SEO- 22 readers -
  • Content Marketing Tips From Content Marketing Experts

    Less than half of B2B marketers claim to be doing content marketing effectively. Either these types of marketers are too modest or over 58% of them are unsure how to market content the right way. With over 60% of marketers creating new content daily, there’s an excessive amount of content users have to sift through each day.

    AuthorityLabs- 9 readers -
  • 9 Reasons to Attend Pubcon Las Vegas

    Pubcon has been a leading digital marketing conference for over 16 years now, offering marketers plenty of opportunities to grow, learn, and network. It’s the type of conference that combines the very best in online marketing, social media, and SEO to attendees from over 130 different countries. This year will be especially great for Pubcon attendees as the conference grows in ...

    AuthorityLabs- 11 readers -
  • 9 Ways to Drive Traffic to Your Website For Free

    Are you running low on budget, but still need to drive traffic to your website? Welcome to the club! Small- and medium-size businesses suffer from low budget restrictions the most. Trying to decide whether to spend all of the allotted budget on advertising, verses tools, content, and traffic is overwhelming and usually ends with a large advertising budget and a small strategy spend.

    AuthorityLabsin EMail- 9 readers -
  • 6 Facebook Advertising Tips You Need in Your Life

    Advertising on Facebook can be pretty tricky. There are tons of options for creating ads and unless you know what you’re doing, it can be intimidating trying to decide what ad type to chose from and how exactly to advertise on Facebook successfully. Especially when social advertising spend doubled in the last quarter of 2015, making it a fierce competition for bidding.

    AuthorityLabs- 13 readers -
  • How to Advertise on LinkedIn Successfully

    Anyone can easily setup and publish advertisements on LinkedIn. You don’t have to be an optimizing guru to reach a highly targeted group of qualified personnel on LinkedIn. Businesses can reach over 430 million professionals and companies in an industry type setting using LinkedIn advertising. Gather new leads, increase company page following, and direct website traffic are jus ...

    AuthorityLabs- 11 readers -
  • Digital Marketing Terms You Should Know

    You don’t have to be new to digital marketing to be confused by all of the different terms and jargon that come with the industry. Strange words that may not relate to anything in real life other than marketing like caching, meta description, and RSS are terms both business owners and digital marketers need to have a basic understanding of.

    AuthorityLabsin Social- 8 readers -
  • 10 Twitter Chats to Be a Part Of

    You can’t always meet with fellow Twitter users over coffee, unless you’re both attending a Twitter Chat. These chats make it easy for people to connect in a LIVE setting and talk about their industry, without having to fly halfway across the world. Using 140 characters or less, Twitter Chat participants meet at a scheduled time each week and discuss best practices, hear from e ...

    AuthorityLabsin Social- 11 readers -
  • Marketing Ideas to Add to Your Summer Calendar

    Is summer one of your slowest seasons? Getting customers and fans to engage with content can be extra difficult during the summer months due to busier schedules from traveling, summer camps, and overbooking BBQs. Heat things up by turning your marketing efforts up a notch and attract customers regardless of their busy summer schedules.

    AuthorityLabs- 12 readers -
  • A Content Marketing Audit: 12 Questions to Ask Your Content Team

    Almost half of all B2B marketers say they’re effective at content marketing, but what about the other half? Do you know how your content marketing strategy is going? Is your team creating enough content and using the best keyword terms? Without performing a content marketing audit, you may not have the answers to these questions.

    AuthorityLabs- 10 readers -
  • 6 of the Most Common SEO Mistakes

    Search engine optimization can make or break a website. If a website is created and published in cyberspace without any type of SEO strategy or practice, it’ll continue to sit alone in cyberspace, most likely hanging out with Pluto. SEO is an ever evolving task that requires research, time, and best practices knowledge.

    AuthorityLabs- 11 readers -
  • Simplify Your Inbox With These Gmail Hacks

    Google is not only the King of Search, but the King of Innovation. The multibillion dollar company is constantly trying to find new ways to improve our digital lives. Gmail is one of their many paths to improvement which help make our inboxes more organized and efficient. As a leader in the email industry, Gmail supports 74 different languages and comes chock full of unique fe ...

    AuthorityLabs- 9 readers -
  • Improve Your Instagram Ads With These Tips

    Instagram is full of opportunities for businesses. With over 40 million users, there’s a good chance at least part of your demographic has an Instagram profile and logs in regularly. Which makes it a great social network to advertise on, especially with Facebook owning the network. Since Facebook purchased Instagram back in 2012, Instagram has improved for the better.

    AuthorityLabsin Social- 9 readers -