ashley ward

  • Psychological Marketing Strategies That Work

    What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behavior is incredibly interesting, and sometimes the answers are a lot simpler than us marketers make them out to be. A lot of a consumer’s purchase decisions can be explained by their psychological habits and behaviors – why and how they think.

    AuthorityLabs- 19 readers -
  • Digital Commercials: The Many Channels You Can Advertise On

    Commercials aren’t just for television. The digital world has many, many opportunities for commercials. If you’ve pursued just about every type of marketing avenue and are running out of ideas, or just need a new and fresh approach to your marketing strategy, I highly recommend giving digital commercials a try. Any industry can find some type of benefit in advertising commercials online.

    AuthorityLabs- 13 readers -
  • Learn How to Market to Millennials From a Millenial

    Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of the other digital activity I partake in on a daily basis.

    AuthorityLabsin Paid Search How To's- 16 readers -
  • Write Better Text Ads: Improve Your CTR With These Text Ad Tips

    Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from an ad.

    AuthorityLabs- 22 readers -
  • How AuthorityLabs Helped Us Increase Our Revenue by $200,000 This Year

    There’s quite a few different rank tracking softwares out there. We like to think that ours is pretty darn good. We really think that when customers like Synup tell us how they made $200,000 in revenue in just one year by using our software. Our software allows customers to do a whole lot more than just track rankings.

    AuthorityLabs- 11 readers -
  • Google’s Newest Penalty Rolls Out: Intrusive Interstitial

    Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason to notice. Last August, Google announced in their Webmaster’s Blog how they were going to simplify mobile search results using two updates. The first was to remove the mobile-friendly label that search results with mobile-friendl ...

    AuthorityLabs- 17 readers -
  • Facebook’s New Dynamic Ads Update Steps Up the Remarketing Game

    Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to how pay-per-click ads are shown to users based on search results and keywords. Advertisers will be able to remarket even more effectively to users based on actual purchase intent.

    AuthorityLabs- 23 readers -
  • Tune In: 16 Podcasts Made For Digital Marketers

    A new year is always a great time to reflect on how to improve yourself. One of the best ways to self improve is through furthering education. Podcasts offer a convenient way to allow us marketers to learn new tricks of the trade, as well as hear from some of the industry’s best. The problem comes down to time, though. We are all very busy.

    AuthorityLabsin EMail- 23 readers -
  • Find Your Photos: Best Stock Photo Websites

    Businesses need stock photos way more than you think they do. Each time a new blog post is published it needs a featured image, as well as a few images throughout the post. Every new website needs header images, vectors, and stock photos throughout the pages. Flyers, email newsletters, landing pages, videos, and social media posts all use stock photos.

    AuthorityLabs- 16 readers -
  • YouTube Marketing 101 in an Era Where Video Rules

    With over a billion users on YouTube and hundreds of millions of hours of video watched each day, it’s easy to see how popular video content has become. Moving into 2017, video will have even more of an appearance on websites, landing pages, social media posts, and email newsletters. Get a head start on video content by creating a branded YouTube channel now and start marketin ...

    AuthorityLabsin Social- 19 readers -
  • Market Your Business in 2017 with These Tactics

    Some things never change when it comes to marketing, despite the year. We all have our goals to meet and ultimately money to make. In order to maintain ROI, we need to adapt to the constant change of digital marketing and embrace each year’s newest trends in some way shape or form. Marketing is evolving even further with technology as we move into 2017.

    AuthorityLabsin Social Paid Search EMail- 18 readers -
  • Twitter Accounts to Follow in 2017

    It can be a bit convoluted, our Twitter feeds, but these feeds are ways to discover new updates, build new relationships, read blog posts, and discover hiring opportunities. As we slowly move into 2017, now is as better of a time as any to go through your followers and see if you’re following the right people.

    AuthorityLabsin Social Paid Search SEO- 10 readers -
  • 5 Tips to Survive Content Marketing in 2017

    As we near the end of 2016, it’s only natural to start thinking of new and innovative ways to take content marketing up a notch in the new year. Just about everyone from the realm of digital marketing benefits in some way shape or form from content marketing – impacting us all. With the constant evolution of digital marketing and technology, content marketing is forced to keep ...

    AuthorityLabsin Content- 23 readers -
  • Why You Need to Start Thinking Local

    Location, location, location. Some of your best customers are right outside your door, down the street, and around the corner. And instead of focusing on who’s directly in front of you, you’re spending countless marketing dollars and efforts trying to target the whole country, or the world. It’s an overwhelming task trying to market your product or brand to the entire world all at once.

    AuthorityLabs- 15 readers -
  • 9 Reasons SEO’s Should Be Thankful This Holiday

    Tis the season to reflect and be thankful! Luckily, there’s a lot to be thankful for in the world of SEO this year. As always change happened, updates were made, and panic buttons were hit. Regardless of the added stress and pressure SEO’s get from year to year, there is still plenty of reason to have gratitude. I’m talking about for more than just your job.

    AuthorityLabs -