- Our Blog
The topic of artificial intelligence is one that has been growing in popularity recently. Both businesses and consumers are loving the advancements and engaging with AI on a regular basis. 32% of executives say voice recognition is the most-widely used AI technology in their business. The reality of AI shows how far and fast our technology is advancing.
These days having an eCommerce website can be more competitive than a storefront. With outlets like SquareSpace and the range of eCommerce WordPress themes available, building an online website can be done by just about anyone, web developer experience or not. Which means just about everyone is building an online store and competing for your customers.
When I began my career I was a journalist. A proud, I’m-going-to-save-the-world type of journalist. Then, the digital marketing age hit, and it hit journalism hard. Print wasn’t nearly as exciting as the web was and us journalists needed to adapt. Instead of publishing in print, we needed to publish online and create online-friendly content. The type of writing also changed.
It’s quite treacherous having to sift through all of the cyber content we’re thrown at now a days. Some of the content is actually good, it’s informative and tells a story. While other content lacks in every aspect of the word good. It’s too short, tells me nothing, and leaves me with a bewildered look on my face.
Last year was all about AMP and AI. Updates happened across platforms from month to month, as they usually do, but the biggest focus was AMPing up websites and preparing ourselves for marketing to the AI generation. We’re a little more than halfway through 2017 and updates have been happening left and right in the digital marketing world.
SEO is great. It really is. It’s what helps make our cyber world go round. Without SEO, searching on the internet would be a heck of a lot more frustrating and search results would be scrambled. Great websites wouldn’t be seen and it’d be a lot harder to ask Siri where the closest pizza joint is. As with any job though, even the dream ones, there’s a handful of things that SEO ...
Sometimes I watch videos about cold calling, I’ll admit it. Most of them are real estate agents, and while it’s still difficult, there are a lot of benefits to calling people you don’t know and talking about their house. You see, most cold calling doesn’t work as well because you’re calling to talk about your stuff.
A wise man once told me that you should spend half of your work day doing work, and the other half of the day learning. In an industry as ever changing and advanced as digital marketing is, this is a statement to live by. There are nonstop updates we need to keep track of and adapt to, as well as a work flow that can change from month-to-month.
Not everyone has what it takes to rank on page one. Showing up on page one of search results is the number one request by business owners, and can also be the hardest and most time-consuming to accomplish. Think you’re up for the challenge? Test your knowledge of SEO and what it takes to rank on page one of search results with this short quiz designed to see if you and your bu ...
Let’s be honest. We all use tools to make our jobs easier, and there’s nothing wrong with that. Tools are handy and allow us to work more efficiently, gain deeper analytics, and makes reporting a whole heck of a lot easier. For agencies, tools can be a lifeline. Agency life means managing a normal work load x 5, or however many clients you have at a time.
There’s a whole lot more you can do with social media then posting baby updates. Driving traffic to a website and increasing clicks is one of those many things businesses can utilize social media for. Generate traffic and conversions on platforms that your demographic is actually on, and is on for around 2 hours out of the day.
Businesses are often uneasy about their competitors, and for good reason. It’s natural, as there’s of course a rivalry for market share, internet headspace, and the bottom line. What many businesses fail to do, thanks to the emotional surge that goes along with the whole process, is to look critically at their competitors and learn from them.
Google makes heavy updates to its algorithms at least couple of times a year. Minor updates are always rolling out from the search giant, but it is the major updates that worry SEO professionals the most. The last major update from Google was Penguin 4.0 with two big changes: 1) It treats every page of the website separately 2) Penguin now evaluates websites while it crawls their content.
Websites are a living, breathing form of communication. Unlike print, online content can be molded as needs change and reformatted to fit the current requirements of the market. We have a tendency to throw up content and then forget about it, but that’s not constructive and is far from beneficial. The internet is full of content that’s stale, outdated, irrelevant, and boring.
Perhaps the most common misnomer about SEO is that it’s static. It’s not. In fact, the best way to approach SEO is to constantly mold the process that you’re using. SEO is a living and breathing art form. Some would argue it’s a tedious art form, but nonetheless there is still a rhythm to it’s success. It requires consistent updating and supervision in order to bring results.
Link building is a constantly evolving SEO strategy. What used to be white hat techniques has now for the most part become black hat, leaving very few white hat options still around. This means SEO’s need to get creative when it comes to link building and expand outside the realm of just asking for guest posts.
Are you a WordPress user? Well if you are, I highly recommend attending a Wordcamp conference. They’re a multi-city conference that pop-ups in cities all over the world. A casual, locally-organized conference, Wordcamp covers everything related to WordPress, the free and open source personal publishing software that powers over 75 million sites on the web.
Half of all potential sales are lost simply because consumers are unable to find the information they’re looking for, especially on mobile devices. This could be your business information, such as the phone number, address, or name, that customers are having trouble locating on their mobile devices. This type of local SEO mistake can cost a business countless missed opportunities.
Having a website is great. Every business should have a website. Having a website that converts is even better. It’s easy to scram together and throw up a website, add a touch of SEO, and say voila! But, that kind of process won’t get you conversions. You have to actually put thought into the messaging and user experience of a website or landing page before creating it.