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Businesses are often uneasy about their competitors, and for good reason. It’s natural, as there’s of course a rivalry for market share, internet headspace, and the bottom line. What many businesses fail to do, thanks to the emotional surge that goes along with the whole process, is to look critically at their competitors and learn from them.
Google makes heavy updates to its algorithms at least couple of times a year. Minor updates are always rolling out from the search giant, but it is the major updates that worry SEO professionals the most. The last major update from Google was Penguin 4.0 with two big changes: 1) It treats every page of the website separately 2) Penguin now evaluates websites while it crawls their content.
Websites are a living, breathing form of communication. Unlike print, online content can be molded as needs change and reformatted to fit the current requirements of the market. We have a tendency to throw up content and then forget about it, but that’s not constructive and is far from beneficial. The internet is full of content that’s stale, outdated, irrelevant, and boring.
Perhaps the most common misnomer about SEO is that it’s static. It’s not. In fact, the best way to approach SEO is to constantly mold the process that you’re using. SEO is a living and breathing art form. Some would argue it’s a tedious art form, but nonetheless there is still a rhythm to it’s success. It requires consistent updating and supervision in order to bring results.
Link building is a constantly evolving SEO strategy. What used to be white hat techniques has now for the most part become black hat, leaving very few white hat options still around. This means SEO’s need to get creative when it comes to link building and expand outside the realm of just asking for guest posts.
Are you a WordPress user? Well if you are, I highly recommend attending a Wordcamp conference. They’re a multi-city conference that pop-ups in cities all over the world. A casual, locally-organized conference, Wordcamp covers everything related to WordPress, the free and open source personal publishing software that powers over 75 million sites on the web.
Half of all potential sales are lost simply because consumers are unable to find the information they’re looking for, especially on mobile devices. This could be your business information, such as the phone number, address, or name, that customers are having trouble locating on their mobile devices. This type of local SEO mistake can cost a business countless missed opportunities.
Having a website is great. Every business should have a website. Having a website that converts is even better. It’s easy to scram together and throw up a website, add a touch of SEO, and say voila! But, that kind of process won’t get you conversions. You have to actually put thought into the messaging and user experience of a website or landing page before creating it.
Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from populating in their giant search engine isn’t going to be a quick process, though. It will take Google a long time to filter through and remove all of the inaccurate and hateful content, as well as develop a strateg ...
What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behavior is incredibly interesting, and sometimes the answers are a lot simpler than us marketers make them out to be. A lot of a consumer’s purchase decisions can be explained by their psychological habits and behaviors – why and how they think.
Does your website load painfully slow? There’s a few reasons why. Before we get into why, let’s look at the damage a slow loading website can do to a business. How fast should a website load? Well, 47% of consumers expect a web page to load in 2 seconds or less. If your site surpasses that 2 second mark, you’ll start losing 40% of consumers on the third second.
Commercials aren’t just for television. The digital world has many, many opportunities for commercials. If you’ve pursued just about every type of marketing avenue and are running out of ideas, or just need a new and fresh approach to your marketing strategy, I highly recommend giving digital commercials a try. Any industry can find some type of benefit in advertising commercials online.
Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of the other digital activity I partake in on a daily basis.
Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from an ad.
Small businesses can now work on email marketing campaigns in the same place as their Facebook Ad campaigns thanks to Mailchimp’s newest feature. Mailchimp’s newest addition makes it possible for users to quickly and simply create Facebook Advertisements and retargeting campaigns all within their platform.
There’s quite a few different rank tracking softwares out there. We like to think that ours is pretty darn good. We really think that when customers like Synup tell us how they made $200,000 in revenue in just one year by using our software. Our software allows customers to do a whole lot more than just track rankings.
Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason to notice. Last August, Google announced in their Webmaster’s Blog how they were going to simplify mobile search results using two updates. The first was to remove the mobile-friendly label that search results with mobile-friendl ...
Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to how pay-per-click ads are shown to users based on search results and keywords. Advertisers will be able to remarket even more effectively to users based on actual purchase intent.
A new year is always a great time to reflect on how to improve yourself. One of the best ways to self improve is through furthering education. Podcasts offer a convenient way to allow us marketers to learn new tricks of the trade, as well as hear from some of the industry’s best. The problem comes down to time, though. We are all very busy.
Businesses need stock photos way more than you think they do. Each time a new blog post is published it needs a featured image, as well as a few images throughout the post. Every new website needs header images, vectors, and stock photos throughout the pages. Flyers, email newsletters, landing pages, videos, and social media posts all use stock photos.