ashley ward

  • The Do’s and Don’ts of Reporting SEO to Clients

    Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is commonly caused because we, as SEO and digital marketing people, live and breathe SEO. Your clients, on the other hand, do not and, we sometimes fail to take that into account when reporting SEO.

    AuthorityLabsin SEO- 11 readers -
  • Data Overload: The Issue With Being Too Data Driven

    Big data analytics has permanently altered the marketing landscape – making things a bit more complicated. The data that companies have access to today is like a treasure trove of actionable insights which can be leveraged to improve the way business is done. Digital marketing thrives in the world of data-born dashboards.

    AuthorityLabs- 9 readers -
  • The Biggest and Most Important SEO Predictions for 2018

    With the holidays getting near, everyone is getting ready to ring in the New Year. Before we all put on our party pants for New Year’s Eve and shout a countdown to midnight, let’s start with another countdown of what 2018 will bring for SEO. So much went down throughout 2017 that evolved our SEO strategies, and if you’re following what’s been trending, then some of our 2018 pr ...

    AuthorityLabs- 10 readers -
  • 7 Tips for Optimizing Your Holiday SEO

    The holiday season is now upon us, and there’s no better time to unlock your latest and greatest content and engage your audiences. As always, from about mid-November until the end of the calendar year marks an incredibly sales-pitch-heavy time for your customers. Across every digital medium they use, they are completely inundated with marketing and promotional content, from f ...

    AuthorityLabsin SEO EMail- 11 readers -
  • 4 SEO Strategies We’re Thankful For

    With Thanksgiving around the corner, there are so many reasons to feel grateful. From gathering with our family and friends to enjoying a truly scrumptious meal, we’re so very thankful all season long. When it comes to digital and SEO, we’re counting all of our blessings for the best strategies and fruitful tools that have meant the most to us, and really helped businesses bum ...

    AuthorityLabsin SEO- 18 readers -
  • Non Clickbait Techniques To Help Increase Your Headline Clicks

    It’s a click-bait world, and we’re all just living it. We’re sure you’ve fallen prey to a misleading headline like we have. It’s no fun to land on a page that doesn’t come close to offering what you were promised. We see click-bait every day on search engine results and social media posts, but we also see a ton of great headlines everywhere. You know the ones.

    AuthorityLabs- 11 readers -
  • 5 Keyword Mistakes You’re Probably Making

    SEO is incredibly powerful, but it’s not always easy to get right. Making all your website stand out and rank higher than your competition takes a lot of careful thought and effort, plus a million different techniques. If you want to be found, you need the boost only well-done SEO can give your site. Just throwing keywords into your content and code isn’t going to get the job done.

    AuthorityLabs- 13 readers -
  • Tips to Make Your Blog a Traffic Driving Machine

    Blogs are one of the best traffic driving sources there is for websites. Posts show up in search results left and right, helping introduce new websites to users all of the time. They’re simple traffic drivers, low cost, and easy to maintain. You just simply need to write a handful of paragraphs, publish them in a blog post, share the post across social media, throw a few ad do ...

    AuthorityLabs- 12 readers -
  • Rank and Inform: How to Create Compelling Content That Still Ranks

    Focusing on optimizing your website and blog content for SEO means getting caught up in all of the details. You think about everything on the front-end and back-end of your site, from keywords to meta data, how a piece of content reads and more. What you need to think about more than anything else is what everyone will actually see, the front-end work: quality content.

    AuthorityLabs- 12 readers -
  • 4 Rising Technology Trends That You Can’t Afford to Miss

    Staying on top of ever-evolving digital marketing strategies means following the latest SEO updates and trying out different tools to improve your site’s rankings. If you’re like us, you’re constantly reading articles and blogs, following lots of experts in the field, and regularly scoping out your competition for new techniques and ideas.

    AuthorityLabs- 19 readers -
  • 10 Questions SEO’s Should Ask The Sales Team

    There are dozens upon dozens of things that businesses and brands need to be successful. A great product, an even better story, top of the line customer service, the list goes on and on. Two things that have become a requirement now a days is a search engine optimization strategy and a sales team.

    AuthorityLabsin Paid Search- 12 readers -
  • How to Find Keywords to Craft Killer User Journeys

    As a digital marketer, you know that the right keywords lift up any business strategy to create genuine leads. Leads translate into conversions, and that’s what you and your website need most. Frankly, that’s what your business needs most. So, you’re probably spending a lot of your time drumming up search term ideas and analyzing keyword sets that will “crush the competition”.

    AuthorityLabsin How To's- 19 readers -
  • 19 Stats About Google to Celebrate Google’s Birthday

    What in the world would we do without Google?! Can you imagine such a place without the search engine giant? I sure can’t and that’s why I’m extra thankful to be able to wish Google a very happy 19th birthday today. HAPPY BIRTHDAY, GOOGLE! To celebrate their own birthday, Google created a few different fun surprises for users.

    AuthorityLabsin Paid Search Google- 11 readers -