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Focusing on optimizing your website and blog content for SEO means getting caught up in all of the details. You think about everything on the front-end and back-end of your site, from keywords to meta data, how a piece of content reads and more. What you need to think about more than anything else is what everyone will actually see, the front-end work: quality content.
Staying on top of ever-evolving digital marketing strategies means following the latest SEO updates and trying out different tools to improve your site’s rankings. If you’re like us, you’re constantly reading articles and blogs, following lots of experts in the field, and regularly scoping out your competition for new techniques and ideas.
Here are the top 15 must-try tools that can help you manage your social media accounts effic ...
There are dozens upon dozens of things that businesses and brands need to be successful. A great product, an even better story, top of the line customer service, the list goes on and on. Two things that have become a requirement now a days is a search engine optimization strategy and a sales team.
As a digital marketer, you know that the right keywords lift up any business strategy to create genuine leads. Leads translate into conversions, and that’s what you and your website need most. Frankly, that’s what your business needs most. So, you’re probably spending a lot of your time drumming up search term ideas and analyzing keyword sets that will “crush the competition”.
What in the world would we do without Google?! Can you imagine such a place without the search engine giant? I sure can’t and that’s why I’m extra thankful to be able to wish Google a very happy 19th birthday today. HAPPY BIRTHDAY, GOOGLE! To celebrate their own birthday, Google created a few different fun surprises for users.
We all know that doing keyword research makes a huge impact on SEO for our websites. Sometimes life happens and you don’t have the bandwidth, resources, or quite simply, the stamina to do really thorough research that needs to be done for keywords. Plus, when you’re tied up with a million other projects, you still need to stay on top of SEO updates and changes, not just keyword research.
One incredibly common misconception about SEO is that SEO is just about keywords and content strategy on a website. What’s important to keep in mind is that search engine optimization isn’t there for just human eyes, but mainly for the eyes of a search engine. Those engines aren’t looking at just the content – they’re looking at what other pages are saying about the content an ...
It’s never too early to start preparing for the holidays! Although I haven’t begun my Christmas shopping yet, I have started strategizing holiday campaigns and expectations, as you should be too. Retailers big and small have already begun hinting at the holiday season and are excitingly awaiting the launch of their holiday campaigns.
The topic of artificial intelligence is one that has been growing in popularity recently. Both businesses and consumers are loving the advancements and engaging with AI on a regular basis. 32% of executives say voice recognition is the most-widely used AI technology in their business. The reality of AI shows how far and fast our technology is advancing.
These days having an eCommerce website can be more competitive than a storefront. With outlets like SquareSpace and the range of eCommerce WordPress themes available, building an online website can be done by just about anyone, web developer experience or not. Which means just about everyone is building an online store and competing for your customers.
When I began my career I was a journalist. A proud, I’m-going-to-save-the-world type of journalist. Then, the digital marketing age hit, and it hit journalism hard. Print wasn’t nearly as exciting as the web was and us journalists needed to adapt. Instead of publishing in print, we needed to publish online and create online-friendly content. The type of writing also changed.
It’s quite treacherous having to sift through all of the cyber content we’re thrown at now a days. Some of the content is actually good, it’s informative and tells a story. While other content lacks in every aspect of the word good. It’s too short, tells me nothing, and leaves me with a bewildered look on my face.
Last year was all about AMP and AI. Updates happened across platforms from month to month, as they usually do, but the biggest focus was AMPing up websites and preparing ourselves for marketing to the AI generation. We’re a little more than halfway through 2017 and updates have been happening left and right in the digital marketing world.
SEO is great. It really is. It’s what helps make our cyber world go round. Without SEO, searching on the internet would be a heck of a lot more frustrating and search results would be scrambled. Great websites wouldn’t be seen and it’d be a lot harder to ask Siri where the closest pizza joint is. As with any job though, even the dream ones, there’s a handful of things that SEO ...
Sometimes I watch videos about cold calling, I’ll admit it. Most of them are real estate agents, and while it’s still difficult, there are a lot of benefits to calling people you don’t know and talking about their house. You see, most cold calling doesn’t work as well because you’re calling to talk about your stuff.
A wise man once told me that you should spend half of your work day doing work, and the other half of the day learning. In an industry as ever changing and advanced as digital marketing is, this is a statement to live by. There are nonstop updates we need to keep track of and adapt to, as well as a work flow that can change from month-to-month.
Not everyone has what it takes to rank on page one. Showing up on page one of search results is the number one request by business owners, and can also be the hardest and most time-consuming to accomplish. Think you’re up for the challenge? Test your knowledge of SEO and what it takes to rank on page one of search results with this short quiz designed to see if you and your bu ...
Let’s be honest. We all use tools to make our jobs easier, and there’s nothing wrong with that. Tools are handy and allow us to work more efficiently, gain deeper analytics, and makes reporting a whole heck of a lot easier. For agencies, tools can be a lifeline. Agency life means managing a normal work load x 5, or however many clients you have at a time.