ashley ward

  • 5 Tips to Survive Content Marketing in 2017

    As we near the end of 2016, it’s only natural to start thinking of new and innovative ways to take content marketing up a notch in the new year. Just about everyone from the realm of digital marketing benefits in some way shape or form from content marketing – impacting us all. With the constant evolution of digital marketing and technology, content marketing is forced to keep ...

    AuthorityLabsin Content- 18 readers -
  • Why You Need to Start Thinking Local

    Location, location, location. Some of your best customers are right outside your door, down the street, and around the corner. And instead of focusing on who’s directly in front of you, you’re spending countless marketing dollars and efforts trying to target the whole country, or the world. It’s an overwhelming task trying to market your product or brand to the entire world all at once.

    AuthorityLabs- 12 readers -
  • 9 Reasons SEO’s Should Be Thankful This Holiday

    Tis the season to reflect and be thankful! Luckily, there’s a lot to be thankful for in the world of SEO this year. As always change happened, updates were made, and panic buttons were hit. Regardless of the added stress and pressure SEO’s get from year to year, there is still plenty of reason to have gratitude. I’m talking about for more than just your job.

    AuthorityLabs -
  • How to Create an Annual Marketing Budget That Doesn’t Go Overboard

    Marketing budgets help us stay on track. They allow us to analyze and determine ROI, as well as give us marketers oversight on what we have to work with and what areas we can improve on financially. Even though budgets are never as high as we’d like them to be, planning a budget for the upcoming year helps to allocate costs appropriately, and find areas where the budget may have some wiggle room.

    AuthorityLabsin Affiliate EMail How To's- 13 readers -
  • Win at Holiday Marketing With These Tips From the Pros

    It’s officially November and before we know it, the holidays will be among us. Although it’s my favorite time of the year, for many others, it’s their most stressful time of the year. As we all scram together to plan accordingly and launch as many new holiday campaigns as we can before 2017 hits, here’s a few holiday tips from digital marketing pros.

    AuthorityLabsin Paid Search- 12 readers -
  • Understanding Google’s AMP, a Year Later

    Google released AMP, Accelerated Mobile Pages, in 2015 to help speed up websites for mobile users and create a faster and improved overall mobile search experience. A year later and several businesses still have no idea what AMP is and why they need it for their mobile websites. The big boys like Ebay, Reddit, and Buzzfeed have all jumped on the AMP train optimizing millions o ...

    AuthorityLabsin Mobile- 14 readers -
  • Pubcon 2016: The Digital Marketing Conference Recap

    Pubcon Las Vegas 2016 was one for the books! Tons and tons of digital marketers from all realms of the industry gathered together the second week of October to share and learn digital marketing best practices and gather with new and familiar faces. As always, there was plenty of great times had in the “family-like” atmosphere that Pubcon provides it’s attendees and speakers.

    AuthorityLabsin Mobile EMail- 13 readers -
  • How to Monetize Using Facebook’s Instant Articles

    Facebook released Instant Articles to publishers as a way to showcase interactive articles within the social network. The intent was to improve how articles are read from Facebook by placing fast loading articles within the app, and not redirecting users to an external website. And, as Facebook does, they found a way to not only improve user experience but also to make money.

    AuthorityLabsin Social- 12 readers -
  • Working With Freelancers: A Guide to Hiring Freelancers in the Digital Marketing World

    Own your own business? Ready to take some of the workload off of you and start outsourcing? Hiring a digital marketing freelancer may be the solution for your social media, content, advertising, and SEO tasks. The benefits to hiring a freelancer is not only freeing up your schedule to allow you to work on other tasks, but when you hire someone who specializes in a specific fie ...

    AuthorityLabs- 11 readers -
  • You’re Invited to Our Pubcon Get-Together

    Dear Pubcon Attendees, You’re invited! On Wednesday night, October 12, the AuthorityLabs team will be buying your drinks from 5pm-6pm. Have an open schedule after a full day of digital marketing sessions on Wednesday? Planning on going to the US Search Awards Wednesday night? Perfect! Stop by the official Pubcon hotel lounge, The Breeze Bar, and get to know the AuthorityLabs ...

    AuthorityLabs- 11 readers -
  • An SEO’s Guide to Pubcon: The Perfect SEO Session Schedule

    Pubcon is full of all types of digital marketers. Some attendees specialize in multiple aspects in the industry, whereas others are solely addicted to link building, are mass content producers, or are keyword researchers. That’s one of the many beauties of Pubcon; is it’s array of attendees all supporting the same industry with different skill sets.

    AuthorityLabsin Paid Search SEO- 23 readers -
  • Link Building and Content Promotion in 2016: An Interview with Casey Markee

    The CEO of AuthorityLabs, Chase Granberry, and Melissa Fach had a great talk with Casey Markee of Media Wyse, a San Diego-based SEO consultancy, about Link Building, content, SEO and how businesses can market themselves. Casey is a well-known speaker, trainer and author with the SEO community. The information Casey unleashed was outstanding and abundant! So, let’s jump in and ...

    AuthorityLabsin EMail Content- 22 readers -
  • Content Marketing Tips From Content Marketing Experts

    Less than half of B2B marketers claim to be doing content marketing effectively. Either these types of marketers are too modest or over 58% of them are unsure how to market content the right way. With over 60% of marketers creating new content daily, there’s an excessive amount of content users have to sift through each day.

    AuthorityLabs- 12 readers -
  • 9 Reasons to Attend Pubcon Las Vegas

    Pubcon has been a leading digital marketing conference for over 16 years now, offering marketers plenty of opportunities to grow, learn, and network. It’s the type of conference that combines the very best in online marketing, social media, and SEO to attendees from over 130 different countries. This year will be especially great for Pubcon attendees as the conference grows in ...

    AuthorityLabs- 14 readers -
  • 9 Ways to Drive Traffic to Your Website For Free

    Are you running low on budget, but still need to drive traffic to your website? Welcome to the club! Small- and medium-size businesses suffer from low budget restrictions the most. Trying to decide whether to spend all of the allotted budget on advertising, verses tools, content, and traffic is overwhelming and usually ends with a large advertising budget and a small strategy spend.

    AuthorityLabsin EMail- 12 readers -
  • 6 Facebook Advertising Tips You Need in Your Life

    Advertising on Facebook can be pretty tricky. There are tons of options for creating ads and unless you know what you’re doing, it can be intimidating trying to decide what ad type to chose from and how exactly to advertise on Facebook successfully. Especially when social advertising spend doubled in the last quarter of 2015, making it a fierce competition for bidding.

    AuthorityLabs- 15 readers -
  • How to Advertise on LinkedIn Successfully

    Anyone can easily setup and publish advertisements on LinkedIn. You don’t have to be an optimizing guru to reach a highly targeted group of qualified personnel on LinkedIn. Businesses can reach over 430 million professionals and companies in an industry type setting using LinkedIn advertising. Gather new leads, increase company page following, and direct website traffic are jus ...

    AuthorityLabs- 13 readers -
  • Digital Marketing Terms You Should Know

    You don’t have to be new to digital marketing to be confused by all of the different terms and jargon that come with the industry. Strange words that may not relate to anything in real life other than marketing like caching, meta description, and RSS are terms both business owners and digital marketers need to have a basic understanding of.

    AuthorityLabsin Social- 10 readers -