Ashley Zeckman

  • In-Flight Content Guide: Making the Most of Your Content Journey

    What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content. The content marketing journey can be perilous at times.

    Ashley Zeckman/ TopRank®in Content- 11 readers -
  • Report: Social Media Examiner 2017 State of Social Media Marketing

    The past 12 months have been big for social media marketers. Each social platform has seen significant changes or upgrades creating opportunity, and adding complexity for many marketers. Facebook introduced live video, Twitter made it easier to fit your message in 140 characters, Snapchat added collaboration features and Pinterest added promoted video.

    Ashley Zeckman/ TopRank®in Social- 24 readers -
  • CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

    Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think brands need to put ...

    Ashley Zeckman/ TopRank®in Content- 9 readers -
  • Squashing the Influencer Marketing Buzz(words): What You Really Need to Know

    On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, who needs it and what you should do.

    Ashley Zeckman/ TopRank®- 20 readers -
  • New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

    Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and product sets, geographi ...

    Ashley Zeckman/ TopRank®in Content- 19 readers -
  • 20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer

    The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer marketing can make it difficult to separate the good from the bad. While the pursuit for influencer marketing success doesn’t appear to be slowing down, many marketers are unsure which direction to go. In fact, the new Influence 2.

    Ashley Zeckman/ TopRank®in Content- 31 readers -
  • Top Tips for Making the First 30 Days in Your New Content Role Really Count

    For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish (very quickly of course) and then at some point realize that the comfort of knowing the in’s and out’s of my previous job, are now gone. As someone that has worked in numerous marketing and content roles throughout my car ...

    Ashley Zeckman/ TopRank®in Content- 13 readers -
  • The Queen of Facebook Tells All on Generating Facebook Marketing ROI

    True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get ready to have a deluge of knowledge dropped on you in a short amount of time.

    Ashley Zeckman/ TopRank®in Social Facebook- 13 readers -
  • 10 Conference Hacks to Help You Crush Marketing Event Attendance

    In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.

    Ashley Zeckman/ TopRank®- 20 readers -
  • 5 Digital Marketing Brain Training Exercises to Keep You Sharp

    Over the years, we’ve all developed some bad habits as marketers. Some may be a result of our environment, while others have been self inflicted. As more and more bad habits enter our digital marketing routine, there is less room for healthy exercises to keep us strong. The most recent CMO Survey uncovered that CMOs consistently rate the level of their staff’s marketing knowledge as average.

    Ashley Zeckman/ TopRank®- 24 readers -
  • Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency

    When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below: Photo Credit: The Hotel Marketing Blog Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands.

    Ashley Zeckman/ TopRank®- 21 readers -