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On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, who needs it and what you should do.
Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and product sets, geographi ...
The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer marketing can make it difficult to separate the good from the bad. While the pursuit for influencer marketing success doesn’t appear to be slowing down, many marketers are unsure which direction to go. In fact, the new Influence 2.
For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish (very quickly of course) and then at some point realize that the comfort of knowing the in’s and out’s of my previous job, are now gone. As someone that has worked in numerous marketing and content roles throughout my car ...
True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get ready to have a deluge of knowledge dropped on you in a short amount of time.
In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.
Over the years, we’ve all developed some bad habits as marketers. Some may be a result of our environment, while others have been self inflicted. As more and more bad habits enter our digital marketing routine, there is less room for healthy exercises to keep us strong. The most recent CMO Survey uncovered that CMOs consistently rate the level of their staff’s marketing knowledge as average.
When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below: Photo Credit: The Hotel Marketing Blog Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands.
Yesterday was a huge day for sports fans and brands across the nation. Diehard football fans wait all year for this special game and hope that their team (or at least a team they support) hits the turf for the big game. Let me preface my next statement by saying I mean absolutely no offense to the amazing athletes that played their hearts out yesterday.
Big or small, B2B or B2C there are a core set of challenges that all marketers face. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization. Within the last few years alone, it now takes 52% more touches to close a deal than it did in the years prior.
The writing on the wall became very apparent last year: 2017 would be the year of video. In almost every marketing predictions post for 2017, video was highlighted as an area that marketers need to incorporate in order to remain competitive. Video offers a great format for telling your story (or more importantly, the story of your customers) and connecting with your target audience.
Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers.
Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% more effective at acquiring new customers than Facebook and Twitter.
Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the “perfect” combination for content marketing success.
The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us. The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass marketing programs.
Infographic: Google Assistant vs. Siri: Which is the Best Smartphone AI? Artificial Intelligence is not a thing of the future, it has become something that we rely on daily. Today’s smartphones are equipped with the latest in personal assistants, but they are not all created equal. See which one has the features that you’re looking for.
In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines. Today’s world of SEO looks much different (and it’s about time).
The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past. Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them.
If you’re a marketer and haven’t been living on another planet for the past few years, influencer marketing is a term that you’re familiar with. The increasing popularity of influencer marketing has brought every person out of the woodwork sharing their “expertise” and trying their hand at building a program.
Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year. The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and prioritizing content creation.