Ashley Zeckman

  • 5 Email Marketing Platforms for the Modern Marketer

    Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% more effective at acquiring new customers than Facebook and Twitter.

    Ashley Zeckman/ TopRank®in EMail- 25 readers -
  • Cracking the Code: 3 Steps to Building Influence with Content Marketing

    Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the “perfect” combination for content marketing success.

    Ashley Zeckman/ TopRank®in Content- 12 readers -
  • The Future of Influencer Marketing: Top Predictions for 2017

    In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines. Today’s world of SEO looks much different (and it’s about time).

    Ashley Zeckman/ TopRank®in SEO- 29 readers -
  • The Future of Influencer Marketing: Top Predictions for 2017

    The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past. Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them.

    Ashley Zeckman/ TopRank®- 31 readers -
  • The Future of Content Marketing: Experts Share Content Predictions for 2017

    At a time in the not so distant future 2016 will come to a close and many content marketers will reflect on 2016 and think, “Man was that unfair!”. They’ve tightened their belts, worked hard to develop a content strategy and tried to stay up on latest content trends. But the sad reality is that content still isn’t having the business impact that they had anticipated.

    Ashley Zeckman/ TopRank®in Content- 21 readers -
  • Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips

    For many marketers, the holiday season is one of their busiest times of year. But let’s face it, focusing on solving your top marketing problems when you have a holiday party to go to and a new year just around the corner isn’t always easy. This year, let’s change our perspective. Instead of letting things slip with the notion that you’ll pick back up in the new year, finish ...

    Ashley Zeckman/ TopRank®in Social EMail- 18 readers -
  • 12 Reasons The TopRank Marketing Team is Thankful for Our Clients

    Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned. This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many ways that they have inspired and guided our team over the years.

    Ashley Zeckman/ TopRank®- 8 readers -
  • Is Bing A Thing? The Answer: It Depends

    It’s no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare, it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share. Desktop Search Engine Market Share – October 2016 Mobile/Tablet Search Engine Market Share – October 2016 And it’s stats like these that have ...

    Ashley Zeckman/ TopRank®in SEO- 11 readers -
  • 7 Spookily Successful Digital Marketing Campaigns for Halloween

    Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to reach $8.

    Ashley Zeckman/ TopRank®- 11 readers -