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There have been reports of a huge amount of volatility in search results over the weekend of 3 September, and while it’s ‘early days’ we’re starting to see impacts of what is likely a core update to the Google ranking algorithm. Both Mozcast and Algaroo have shown a big spike in movement in the Google search results pages: What’s been affected? It looks as though there has b ...
Chrome’s developer tools are excellent and a must-use for SEOs. Here’s a quick run-through of the features we most regularly use: How do I access Chrome developer tools? Simple press F12 on your keyword or right-click on a page and select ‘inspect element’ from the contextual menu. The benefit of inspect element is it immediately shows you information about the element on the p ...
Reading time: 5 mins Google’s ongoing changes to search results pages (SERPs) are promoting paid listings and forcing organic results further and further down in prominence, impacting SEO efforts. Google made $19.1 billion from advertising in 2015 It is worth clarifying that Google, from a revenue perspective, is an advertising company.
You want to make your blog post look nice with an attractive image, so you go and grab one from Google image search or buy one from a stock photo site. Little do you know you could later be hit by a claim for hundreds, if not thousands, of pounds. Disclaimer: I am not a lawyer nor legally trained. This post is intended to gather together experience from our team and further research.
Here are some quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Immediate transparency When an uninformed user visits any page on your site is it immediately obvious to them what the business does? You work there so you know what you do, and this can really cloud your judgement on headlines and what really has clarity.
The hall is still too hot, but it’s been another good day of presentations with a slightly slower overall pace. Here’s the day one Search Love review if you missed it. Excuses: Please excuse the lack of checking these posts (they’re posted on the day) and my lack of en-dashes today and yesterday; the Chromebook can’t do them (at least easily). It makes me sad.
Phew; a packed schedule and a very warm presentation room for SearchLove today. Some great speakers and some surprisingly good food, but 9am till 6pm of presentations does require sustenance and sugar to get you through… The repeated messages were: delight your users, use data to understand your market, and think mobile first.
Mountain biking and online marketing at Glenmore Lodge I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part ...
Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?” 1. They’re already your customers You could have thousands of customers, sitting there twiddling their thumb ...
Matt Cutts from Google has said that version 4.0 of the Google Panda algorithm has been rolled out. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 If you don’t recall what the Panda doesn’t like, it’s thin and poor quality content assessed by humans and then fed into Google’s machine learning capabilities.
You use Google Docs and Sheets to get all sorts of stuff done -- whether you're staying up late to finish that final paper or just getting started on a new project at the office. But ...