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A lot of Digital Marketers are continually talking about split testing, and the importance of it to the success of a paid campaign. This blog outlines what all the fuss is about and how to conduct an ad copy test effectively. You may think you know what works creatively with consumers, but you never really know what works until you test it! On Adwords this is easy to do with a ...
Google has recently launched what they call the biggest change to AdWords since it launched in 2000 – the long awaited expanded ad! But what exactly is changing? Here are all the things you need to know about expanded ads and how to make the most out of all that extra space. Ad Components Original Expanded Headlines One 25-character headline Two 30-character headlines Descri ...