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Forget advertising. Today, brands want audiences. And one of the biggest keys to connecting with those audiences is leveraging influencers. With the rise of social media, it’s becoming easier and easier for companies to find and partner with talented influencers who create and share branded content on their behalf—and come with their own built-in audiences.
As we learned in a recent post, brands are buying audiences instead of advertising—and it’s paying off. Here’s how it works: Brands partner with industry influencers who already have engaged audiences. Then, the influencer endorses the brand by sharing branded content with followers. As a result, the followers listen and the brands gain a new audience because they respect the influencer.
Whether you’re an early-stage startup or a small- to medium-sized business that’s new to the social media game, there’s one thing you should know: It’s okay to start small. There are a lot of social networks out there, but you don’t have to be on all of them. In fact, it would be better if you were not. Unclear as to how Instagram would help your brand? Avoid it for now.