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Many marketing and sales professionals aimlessly use social media and don’t have a grasp on how to leverage social media to uncover opportunities. They create profiles, form connections, and even share content without a discernible strategy. Oftentimes marketing professionals don’t know how to make social engrained in the sales process, so that it is a predictable part of how y ...
Every marketing professional knows how important SEO is in the age of digital technology. But if you’re on a marketing team with beginner to intermediate knowledge of SEO, what do you need to know to launch your first successful SEO campaign? In this webinar, Sean Work, who manages the KISSmetrics blog, attempts to share everything you need to know about the foundations of SEO in 45 minutes.
No matter what vertical or category your business falls into, referral programs have been proven to work for all types and size companies. But knowing how to do referral programs well is another story. In this webinar, Friendbuy COO Tony Mariotti draws from his experience of running thousands of referral campaigns.
Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option: Custom Audiences. At Driftrock, Gabi helps build tools to help brands reach the right people at the right time.
Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business? In this webinar, Sean Ellis, CEO of Qualaroo and founder of GrowthHackers.com, shares how to find the optimization opportunities that really move the needle.
Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. In this webinar, Kath Pay, the Marketing Director at cloud.IQ, shares tips for what marketers can do to adapt to an increasingly savvy consumer base.
The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success? ...
Creating great surveys can influence the success of your business. But most times, surveys are not created to optimize on the results and effects they can produce. How do you get a high response rate and interesting answers to the questions you’re asking? In this webinar, KISSmetrics UX Research Lead Chuck Liu discusses what he’s learned about effective survey techniques and s ...