augustin kendall

  • Content-First SEO

    I’ve been finding myself saying, “You don’t rank for keywords, you rank for content,” a lot lately. Imagine this. You’re trying to turn a quaint town on the shore (East or West—pick your coast of choice) into a vacation destination. You’ve developed a brand for the location that you’re promoting in all the right travel magazines and websites. You have well-positioned billboards.

    Portent, Incin SEO Content- 18 readers -
  • Are Headline Analyzers Worth Your Time?

    There’s a trend in the content world of using tools to help improve the value and quality of content (see Hemingway editor, Readability Test Tool, and Hubspot’s Blog Topic Generator). One category of tools is headline analyzers. They’re simple: put in your title, get a score, and tweak to improve the score.

    Portent, Inc- 19 readers -
  • How Do I Get the Right Help with Content? [Infographic]

    Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on.

    Portent, Incin Content- 19 readers -
  • What Is the User Experience of Content?

    When people hear the words User Experience (UX), they usually think of visual design, front-end programming, or interface design. The User Experience Professionals Association defines UX as every aspect of a user’s interaction with a product, service, or company that make up the user’s perceptions of the whole.

    Portent, Incin Content- 14 readers -