Austin Mccraw

  • Four Simple Ways to Become a More Customer-Centric Marketer

    Recently, I wrote about our need to guard against company logic. I argued that it is very easy for us as marketers to slip into a mindset that ignores the ultimate desires of the customer. This is a struggle experienced by all companies, big or small, new or old, well-known or unknown. Ironically, as one commenter posted, perhaps even my blog post suffered from a little comp ...

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