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Recently, I wrote about our need to guard against company logic. I argued that it is very easy for us as marketers to slip into a mindset that ignores the ultimate desires of the customer. This is a struggle experienced by all companies, big or small, new or old, well-known or unknown. Ironically, as one commenter posted, perhaps even my blog post suffered from a little comp ...
I recently overheard an interesting conversation at a Westin hotel check-in counter. It went something like this: “… and we’re energy efficient!” said the Westin receptionist. “That’s great …” the customer’s hesitating response was only met with her static smile. “So …. What does that have to do with my room?” he added.
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As a marketer, sushi really fascinates me. I do enjoy a good sushi roll, but I am by no means a “sushi connoisseur.” However, the fact that I have meet so many of them really intrigues me. How can so many people be so passionate about the rolling up of raw fish and rice? I was recently visiting a friend, and he began to pontificate about the best local sushi restaurant, app ...
Ah … the ambience of a blank white computer screen. I am staring at one right now. There are the days when this glow speaks freedom and fresh opportunity and I take it. But then, there are those days, like right now, where the glow feels more like an impenetrable force field. Although I’m not a great author, it’s a comfort to know that I am not alone in suffering from terrible writer’s block.
Warning: I am about to offend someone. It could be you. It might not be. Either way, I wouldn’t continue reading unless you’re up for having your notion of marketing challenged and you have the time to leave a ranting blog comment — just in case you end up feeling the need to. Let’s talk about marketing strategy for a moment. That’s right.
“Every time a person says ‘yes,’ they are saying ‘no’ 10,000 times. One ‘yes’ equals many ‘no’s.’ The power of ‘yes’ is not in its affirmation but in its negation.” – Flint McGlaughlin Leading a new business to achieve a sustainable competitive advantage is not easy. It often involves difficult choices and a certain level of courage.