Austin Paley

  • The Advantages of Building a User Persona

    It is extremely important for businesses to connect to their audience when creating an online presence. The creation of a user persona will do just that for your business. If a business just guesses on who their audience is and what their audience wants to hear, they may be completely off-base and lose some customers as a result.

    Austin Paley/ ROI Factor Blog- 29 readers -
  • 1 Hour SEO Audit Challenge: Cadbury

    Easter is now only days away, and provide many businesses opportunities for fun, innovative marketing initiatives. One brand that has become synonymous with Easter is also one of the most revered treats in the world – Cadbury, and their delicious Cadbury eggs. First manufactured by the Cadbury Brothers in 1923, the Cadbury egg has since grown into one of the most beloved chocol ...

    Austin Paley/ ROI Factor Blogin SEO- 28 readers -
  • 1 Hour SEO Audit Challenge: The Oscars

    February is an interesting month. Following the craziness of the holiday season and the joy of a new year, it seems like it has very little to offer by comparison. This isn’t quite true though. As we’ve discussed in our Valentine’s Day infographic, there are a lot of opportunities for marketers to create campaigns that reach target audiences to generate massive ROI.

    Austin Paley/ ROI Factor Blogin SEO- 28 readers -
  • Service King Wins Westwood One Super Bowl Sound Awards

    We are very proud to announce that our collaboration with Service King, a leader in automotive collision repair, has been selected as the winner of the third annual Westwood One Super Bowl Sound Awards. Service King’s “Mission 2 Hire” radio spot was crowned the winner of this distinguished honor for audio creativity based on a combination of votes from listeners for their fav ...

    Austin Paley/ ROI Factor Blog- 35 readers -
  • 1 Hour SEO Audit Challenge: Sarabeth’s

    The New Year has come and gone, but that doesn’t mean that the time for celebration is over. Particularly if you’re lucky enough to be in New York City until February 5th, you can indulge in one of the great perks of the city – “NYC Restaurant Week”. Meals at great restaurants are greatly reduced, and for most restaurants it’s a particularly busy time of year.

    Austin Paley/ ROI Factor Blogin SEO- 29 readers -
  • Valentine’s Day Marketing: A Retailer’s Ultimate Love Story

    Valentine’s Day is only a month away and for any businesses that are trying to use the holiday effectively, it is time to prepare any and all marketing efforts that might need to take place. With more than 18.9 billion dollars in retail spending last year, Valentine’s Day is no joke for offline and online retailers alike who use the holiday as a jumping off point for big profits in the New Year.

    Austin Paley/ ROI Factor Blogin Paid Search Content- 31 readers -
  • B2B Marketing Tactics: The Best Strategies Used In 2015

    2015 was another year of massive growth in the digital marketing industry, with digital ad spend growing by a massive 17% to $58.12 billion dollars according to eMarketer. The B2B vertical enjoyed a large amount of this growth when it came to digital advertising and marketing, and many businesses who have properly used digital channels to generate new business had great years as a result.

    Austin Paley/ ROI Factor Blogin Social Mobile EMail- 35 readers -