Austin Paley

  • The Advantages of Building a User Persona

    It is extremely important for businesses to connect to their audience when creating an online presence. The creation of a user persona will do just that for your business. If a business just guesses on who their audience is and what their audience wants to hear, they may be completely off-base and lose some customers as a result.

    Austin Paley/ ROI Factor Blog- 29 readers -
  • 1 Hour SEO Audit Challenge: Cadbury

    Easter is now only days away, and provide many businesses opportunities for fun, innovative marketing initiatives. One brand that has become synonymous with Easter is also one of the most revered treats in the world – Cadbury, and their delicious Cadbury eggs. First manufactured by the Cadbury Brothers in 1923, the Cadbury egg has since grown into one of the most beloved chocol ...

    Austin Paley/ ROI Factor Blogin SEO- 25 readers -
  • 1 Hour SEO Audit Challenge: The Oscars

    February is an interesting month. Following the craziness of the holiday season and the joy of a new year, it seems like it has very little to offer by comparison. This isn’t quite true though. As we’ve discussed in our Valentine’s Day infographic, there are a lot of opportunities for marketers to create campaigns that reach target audiences to generate massive ROI.

    Austin Paley/ ROI Factor Blogin SEO- 26 readers -
  • Service King Wins Westwood One Super Bowl Sound Awards

    We are very proud to announce that our collaboration with Service King, a leader in automotive collision repair, has been selected as the winner of the third annual Westwood One Super Bowl Sound Awards. Service King’s “Mission 2 Hire” radio spot was crowned the winner of this distinguished honor for audio creativity based on a combination of votes from listeners for their fav ...

    Austin Paley/ ROI Factor Blog- 33 readers -
  • 1 Hour SEO Audit Challenge: Sarabeth’s

    The New Year has come and gone, but that doesn’t mean that the time for celebration is over. Particularly if you’re lucky enough to be in New York City until February 5th, you can indulge in one of the great perks of the city – “NYC Restaurant Week”. Meals at great restaurants are greatly reduced, and for most restaurants it’s a particularly busy time of year.

    Austin Paley/ ROI Factor Blogin SEO- 29 readers -
  • Valentine’s Day Marketing: A Retailer’s Ultimate Love Story

    Valentine’s Day is only a month away and for any businesses that are trying to use the holiday effectively, it is time to prepare any and all marketing efforts that might need to take place. With more than 18.9 billion dollars in retail spending last year, Valentine’s Day is no joke for offline and online retailers alike who use the holiday as a jumping off point for big profits in the New Year.

    Austin Paley/ ROI Factor Blogin Paid Search Content- 31 readers -
  • B2B Marketing Tactics: The Best Strategies Used In 2015

    2015 was another year of massive growth in the digital marketing industry, with digital ad spend growing by a massive 17% to $58.12 billion dollars according to eMarketer. The B2B vertical enjoyed a large amount of this growth when it came to digital advertising and marketing, and many businesses who have properly used digital channels to generate new business had great years as a result.

    Austin Paley/ ROI Factor Blogin Social Mobile EMail- 34 readers -
  • 1 Hour SEO Audit Challenge: Veuve Clicquot

    The New Year is nearly upon us and now is a time to celebrate everything that has happened over the course of 2015. Much has changed when it comes to best practices in digital marketing, and in order to help celebrate this and the coming of a New Year many will be popping bottles of champagne to ring in the new year and the new trends in the world of digital marketing that are ...

    Austin Paley/ ROI Factor Blogin SEO- 28 readers -
  • 1 Hour SEO Audit Challenge: Dollar Shave Club

    November is important for many reasons: Thanksgiving, the beginning of the holiday season, Black Friday, and to a somewhat lesser degree, the whole month is “No Shave November”. In honor of the “Movember” movement that seeks to solve men’s health issues like Prostate Cancer, Testicular Cancer, poor mental health, and physical inactivity, many men grow mustaches in a show of sol ...

    Austin Paley/ ROI Factor Blogin SEO- 29 readers -
  • 10 Location Based Marketing Tactics for Thanksgiving Travel

    The time has come to accept the inevitable…Thanksgiving is here. While some businesses and marketers might skip right to Christmas the day after Halloween, it’s important to take a step back and give thanks to all the marketing opportunities that present themselves throughout the Thanksgiving holiday week. The potential goes far beyond just the Black Friday shopping, and Cyber Monday deals.

    Austin Paley/ ROI Factor Blogin EMail- 27 readers -
  • What are Marketing Attribution Models?

    Many marketers including myself face tough questions about how their efforts are bringing ROI to a company. For some marketing channels, like search engine marketing, email marketing, or SEO this can be a relatively straightforward process. Simply go through Google Analytics, figure out what channel was responsible for an individual clicking on an RAQ or buy now button, and rep ...

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 28 readers -
  • 12 Best B2B Mobile Apps for Managing Your Business on the Go

    Running a B2B business is difficult for even the most experienced CEO. From attracting new business, to finances and hiring, there are a lot of things that can be problematic over the course of a day. Particularly if you’re running from meeting to meeting, it can be nearly impossible to keep track of everything that is going on with your business in a structured and efficient manner.

    Austin Paley/ ROI Factor Blogin Social- 44 readers -
  • Halloween Shopping: How American Adults Prefer to Buy Online

    With Halloween quickly approaching, we wanted to learn a bit more about how Americans buy candy and costumes so that we could help our clients better understand how to expect users to behave as they shopped for Halloween. Worked with Nielsen’s Harris Poll, we conducted an online study from September 18-22 among 2,016 adults ages 18 and older (of whom 1,313, 69 percent, shop for Halloween).

    Austin Paley/ ROI Factor Blogin How To's- 17 readers -
  • How a Homepage Redesign Improved Our Conversion Rate by 42.9%

    Recently we underwent a complete redesign of Blue Fountain Media's homepage layout. We needed an updated look that gave visitors a better idea of what we do as a full-service digital agency, and showcased some of the work that we have completed for our clients. However, redesigning your homepage is a risky move. We wanted to engage our audience, but not at the cost of losing potential customers.

    Austin Paley/ ROI Factor Blogin SEO How To's- 21 readers -
  • 1 Hour SEO Audit Challenge: VampFangs

    Most businesses understand that in order to truly succeed online they need to do two things – have a great website that is accessible on all devices, and rank well for key terms when users are searching for products or services they provide in search engines. This is easier said than done – and search engine optimization is increasingly becoming something that requires a busine ...

    Austin Paley/ ROI Factor Blogin SEO Content- 24 readers -
  • 1 Hour SEO Audit Challenge: RBHSound

    Search engine optimization is a great addition to any business’ digital marketing presence when done correctly. Taking the time to set it up properly can provide tons of high quality traffic to businesses with a relatively small financial outlay. While the time investment can be relatively high, it can lead to massive ROI for any business looking to establish themselves as a fo ...

    Austin Paley/ ROI Factor Blogin SEO- 21 readers -
  • 1 Hour SEO Audit Challenge: Breather

    Search engine optimization is a phenomenal addition to any businesses digital marketing initiatives when it is done correctly. It can provide high quality, profitable, qualified traffic to a business with a relatively small financial outlay. While it can take a lot of time and be a relatively tough to task to put into practice correctly for any business, the time invested can l ...

    Austin Paley/ ROI Factor Blogin Paid Search SEO- 27 readers -
  • How to Market Yourself Online Using Personal SEO Tactics

    For anyone who is looking to become a well-respected thought leader within their industry, taking the time to build your own personal brand online is absolutely key. Highlighting your expertise and skills not only helps brand you as a knowledgeable individual in your vertical, but you simultaneously are able to help brand your business by highlighting the fact that it is filled ...

    Austin Paley/ ROI Factor Blogin Paid Search SEO How To's- 33 readers -