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It’s a great time to be a DIY enthusiast. Whether they’re 3-D printing toys, upcycling old computers or making jewelry, today’s tinkerers are part of a vibrant global community. Do-it-yourselfers are found in every country, culture and community — and, crucially, in highly engaged online communities.
A lot has been written about millennials, as the media and marketers grapple to better understand what makes them tick. With this generation accounting for one-third of the American population — they are the nation’s largest demographic — marketers would be wise to consider what really motivates this increasingly powerful consumer segment.
Halloween is now the second-highest grossing holiday, driving $6.9 billion in costume, decor and food sales. As the web’s most active demographic, millennials drive much of the spike in online activity during the holidays. It’s a unique opportunity for brands to engage with this key demographic, as their costume-making and celebrations for their favorite holiday increasingly ...
When Autodesk acquired Instructables in 2011, the former was a 30-year-old publicly traded company known largely for its drafting software, AutoCAD. Instructables, on the other hand, was a scrappy web platform fiercely committed to the do-it-yourself ethos that gave us garage bands, the Apple IIC and Burning Man.