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  • A 34-Point Checklist for Creating a Case Study that Converts

    Getting your customer to sing your praises is social proof at its best. (Image by Fairphone via flickr.) Does the following scenario sound familiar? You go the extra mile for your customer, recruit her to sing your praises, write a striking case study and send it off to your email list to do its magic. Then you do a little dance… and you wait. And wait… Crickets.

    Unbouncein Content- 6 readers -
  • Turn Employees Into Brand Advocates With Case Studies

    Want to know how your content marketing team could stand out from other departments by advancing the company’s goals in an unexpected way? Offer the executives a virtually no-cost way to get employees satisfied, engaged, and eager to help the company skyrocket, and a way to attract talented new staff.

    Content Marketing Institute- 12 readers -