Aziz Kamara

  • POF Case Study: How Day-Parting Can Affect Your Campaigns

    How often do you day-part with your campaigns? If you’re not familiar with the term, day-parting is a strategy used by many affiliate marketers which involves pausing campaigns during certain days of the week when traffic is expected to click less or produce fewer conversions. This strategy can produce great results, but one major concern to many is that pausing campaig ...

    Aziz Kamara/ iPyxel Creations- 11 readers -
  • 5 Things You Should Know About Performance Metrics in POF (Part 2)

    In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is Essential Rule-based optimization, or “Hurdles” as referred i ...

    Aziz Kamara/ iPyxel Creations- 5 readers -
  • 5 Things You Should Know About Performance Metrics in POF (Part 1)

    We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you an idea as to what we look for when testing a campaign to get the mos ...

    Aziz Kamara/ iPyxel Creations- 4 readers -