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Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time. On average, Americans check their social media accounts 17 times a day. But, as a small business owner, do you really have the time to keep up with all the social media trends? Even if you know social media can help grow ...
At Constant Contact, we know the best way to create helpful email marketing resources for our customers is to listen to their questions. Fortunately, our customers aren’t shy. This year, they submitted 3,362 questions during our monthly webinars. Throughout the year, some themes kept coming up over and over again.
Do you know the right Facebook cover photo size to make a great impression on your fans? Is your Facebook profile picture sized and styled to represent your business effectively? Use these tips to create the perfect cover photo and profile photo for your Facebook Page: What is a Facebook cover photo? Your Facebook cover photo is the image that appears right at the top of your Facebook Page.
What’s the best way to make sure your marketing stands out this holiday season? Use visuals. Holiday images are a great way to grab attention in busy email inboxes and social feeds. And content with images gets 94 percent more views than content without. Try using images of your products, services, environment, and people in your emails and social media posts this holiday season.
Is Pinterest part of your holiday marketing plan? It should be. If you’re not using Pinterest to promote your business during the holiday season, you’re missing out on potential sales. According to data released by Pinterest, 55 percent of people on Pinterest use it to find or shop for products.
It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the content your business shares on Facebook? You need to start using Facebook Live.
Twitter has gone through a lot of changes recently, and it’s been hard to keep up! Many of these changes are great news for small businesses and nonprofits. To make it easy for you, I’ve put together a list of the top four Twitter updates that you need to know. 1. Twitter Dashboard The new Twitter Dashboard is huge for businesses. It’s a great tool for social listening and customer service.
When Instagram released its Instagram Stories feature a few weeks ago, users and marketers asked the question, “Isn’t this the same thing as Snapchat?” Instagram’s CEO Kevin Systrom didn’t disagree. In fact, he gave Snapchat full credit and said that Instagram Stories is Instagram’s version of the format created by Snapchat: quickly capturing and sharing life’s moments with co ...
Have you tried Instagram’s newest feature, Instagram Stories? Instagram Stories was introduced earlier this month as a new way to share photos and videos on the app by combining content in a slideshow format that disappears within 24 hours. It’s similar to how content is created and shared on Snapchat.
If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there’s never been a better time to get started.
Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week. While there aren’t as many features available with an Instagram business account compared to business profiles on Facebook, Pinterest, LinkedIn, and other platforms, your business should make the switch when given the opportunity.
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies.
If you’ve been using email marketing for a while, you might have come across the term segmentation. It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services. Why should you segment your email list? Sometimes, emails are not one size fits all.
Live video is the most talked-about tool among social media marketers right now. Marketers from small businesses to large corporations are jumping on the live video trend, and it’s working. People spend 3 times longer watching live video on Facebook compared to non-livestreamed video content. I’ve been a guest on several live video interviews, as well as a viewer, and I’ve pi ...
If you use Twitter, you should be taking advantage of its analytics platform to help you find out what your most effective content on Twitter is. Here’s how to get started with Twitter Analytics and make smarter marketing decisions: First, go to analytics.twitter.com and log in using your regular Twitter credentials.
If you’re looking to find the best time to post on Facebook, the first place to start is Facebook Insights. Facebook Insights is a valuable tool to help you improve your Facebook marketing. And Facebook’s made them even better with some recent updates. You can find Facebook Insights for your own business page by navigating to the dropdown in the top right of your Facebook Page.
First impressions matter for nonprofits. Especially in the inbox. Your readers are making decisions on whether or not to open and interact with your email, and if it doesn’t look appealing, they could delete your message. Make your audience sit up and take notice with great email design. This webinar will review the 7 Don’ts of Email Design and help you avoid them.
View the materials for this webinar: Email Design Checklist How to Create a Reusable Email Template How to Use the Right Images in Your Email Design View recordings and handouts for past sessions and registration for future sessions. About the workshop: First impressions matter. Especially in the inbox.
Email marketing boosts repeat business, creates and increases awareness, and drives revenue and profit. A huge majority of U.S. adults prefer to receive promotional emails from companies they do business with. And about 7 out of 10 U.S. adults have made purchases influenced by a company’s email. At the same time, many businesses and consumers are also turning to social media, ...
If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook post on your desktop or mobile phone, you’ll see the six reactions: Like, Love, Haha, Wow, Sad and Angry.