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There’s no escaping social media. If you’re using social networks, you probably check them multiple times a day. If you’re not, you’re hearing people talk about social media a lot. It’s become a regular part of peoples’ days. Social media is still a challenge for many small businesses. In fact, 24 percent of small businesses report that that they aren’t using social media and ...
You know that sticking to a schedule is important for your business. It helps you get through your never-ending To Do list and keeps everything running smoothly. The same is true when it comes to your social media marketing. Creating a social media schedule is the best way to stay on top of your social media marketing.
What happens when you gather 3,000 social media marketers for three days of sessions and networking? You get a front-row seat to the latest tools, tips, and trends for social media marketing. I recently attended Social Media Examiner’s Social Media Marketing World conference in San Diego, and the topic that dominated the conference this year was video.
When shoppers search for the perfect item, they’re not doing it on foot anymore. Consumers are researching products online — on the go or in the comfort of their homes — and they’re using Pinterest. A lot. 73 percent of Pinterest users have purchased something they’ve found on the site. They’ve also stopped using other traditional researching methods like magazines and catalogs.
It’s a common problem with email marketing and social media marketing: You know you need to send regular emails and post to your business’ social networks, but it’s hard to make time for it and you’re always struggling with what to say to your customers. Before you know it, you haven’t sent an email since before the holiday rush, your last Facebook post was a month ago, and yo ...
Valentine’s Day is almost here! Love is in the air and many of us are looking for a special way to show our loved ones how much they matter. For small businesses, the most valuable relationship is the one they have with their customers. Which leads us to an important question… How are you capturing your customers’ hearts? Customer trust and loyalty starts with strong communication.
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time. On average, Americans check their social media accounts 17 times a day. But, as a small business owner, do you really have the time to keep up with all the social media trends? Even if you know social media can help grow ...
At Constant Contact, we know the best way to create helpful email marketing resources for our customers is to listen to their questions. Fortunately, our customers aren’t shy. This year, they submitted 3,362 questions during our monthly webinars. Throughout the year, some themes kept coming up over and over again.
Do you know the right Facebook cover photo size to make a great impression on your fans? Is your Facebook profile picture sized and styled to represent your business effectively? Use these tips to create the perfect cover photo and profile photo for your Facebook Page: What is a Facebook cover photo? Your Facebook cover photo is the image that appears right at the top of your Facebook Page.
What’s the best way to make sure your marketing stands out this holiday season? Use visuals. Holiday images are a great way to grab attention in busy email inboxes and social feeds. And content with images gets 94 percent more views than content without. Try using images of your products, services, environment, and people in your emails and social media posts this holiday season.
Is Pinterest part of your holiday marketing plan? It should be. If you’re not using Pinterest to promote your business during the holiday season, you’re missing out on potential sales. According to data released by Pinterest, 55 percent of people on Pinterest use it to find or shop for products.
It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the content your business shares on Facebook? You need to start using Facebook Live.
Twitter has gone through a lot of changes recently, and it’s been hard to keep up! Many of these changes are great news for small businesses and nonprofits. To make it easy for you, I’ve put together a list of the top four Twitter updates that you need to know. 1. Twitter Dashboard The new Twitter Dashboard is huge for businesses. It’s a great tool for social listening and customer service.
When Instagram released its Instagram Stories feature a few weeks ago, users and marketers asked the question, “Isn’t this the same thing as Snapchat?” Instagram’s CEO Kevin Systrom didn’t disagree. In fact, he gave Snapchat full credit and said that Instagram Stories is Instagram’s version of the format created by Snapchat: quickly capturing and sharing life’s moments with co ...
Have you tried Instagram’s newest feature, Instagram Stories? Instagram Stories was introduced earlier this month as a new way to share photos and videos on the app by combining content in a slideshow format that disappears within 24 hours. It’s similar to how content is created and shared on Snapchat.
If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there’s never been a better time to get started.
Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week. While there aren’t as many features available with an Instagram business account compared to business profiles on Facebook, Pinterest, LinkedIn, and other platforms, your business should make the switch when given the opportunity.
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies.
If you’ve been using email marketing for a while, you might have come across the term segmentation. It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services. Why should you segment your email list? Sometimes, emails are not one size fits all.
Live video is the most talked-about tool among social media marketers right now. Marketers from small businesses to large corporations are jumping on the live video trend, and it’s working. People spend 3 times longer watching live video on Facebook compared to non-livestreamed video content. I’ve been a guest on several live video interviews, as well as a viewer, and I’ve pi ...