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Every day an “expert” declares email marketing dead, and a quick search of “email is dead” (in quotes) in Google shows that there are over 200,000 articles written to that effect. Is email marketing really dead? Let’s take a look at some quick stats: As of 2013, there were around 3.9 billion email accounts worldwide and this is estimated to reach 4.
Everybody is raving about content marketing but research, released annually, by Content Marketing Institute (CMI) and MarketingProfs is showing a consistent drop in the effectiveness of content marketing for B2B companies every year. Content marketing is no doubt effective, but some companies just can’t seem to make it work for them.
If you’re blogging for a living, there’s a high probability that you are selling something – it could be a product, a service or a subscription. In the quest to boost sales and interest in your offer, it’s natural to get obsessed about things like headlines, website copy and other copy-related distractions.
Content is more important than ever. Research from the Content Marketing Institute reveals that at least 55% of companies will increase their content marketing budget this year. Whether you’re a writer looking for established outlets to spread the word, or you’re a guest blogger looking to promote your brand and get traffic, you can get paid to do so.