barb palser

  • AMP links at large: What’s a publisher to do?

    AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple and others to make the change.

    Search Engine Landin SEO- 13 readers -
  • Breaking news: When AMP goes through the roof

    The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites. Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format.

    Marketing Landin Google- 19 readers -
  • Breaking news: When AMP goes through the roof

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO Google- 13 readers -
  • Twitter ramps up AMP

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin Social SEO Google Twitter- 9 readers -
  • Is AMP the answer to format fragmentation?

    Facebook says the idea for adding Accelerated Mobile Pages and Apple News support to its Instant Articles toolkit came from frustrated publishers asking for an easier way to produce all three formats. That rings true; format fragmentation is a growing burden for news publishers. But generating Accelerated Mobile Pages (AMPs) from Instant Articles seems like a strange answer ...

    Marketing Landin SEO Facebook- 19 readers -
  • Is AMP the answer to format fragmentation?

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO Google Facebook- 17 readers -
  • Your AMP inventory is worth more than you think

    There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of the article, and calling it a day. Because hey, you’re busy. AMP comprises a fraction of your inventory. And you’re not sure what your options are. Sound familiar? This is a common approach — but you can do better.

    Marketing Landin Google- 12 readers -
  • Advice for AMP-curious publishers

    The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan.

    Marketing Landin SEO Google- 22 readers -
  • Advice for AMP-curious publishers

    The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan.

    Search Engine Landin SEO Google- 24 readers -
  • Links to AMP content are showing up outside of search results

    The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views.

    Search Engine Landin SEO Content Google- 31 readers -
  • Google AMP carousels are multiplying!

    In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare from Google. Let’s call them “single-source carousels.

    Marketing Landin SEO Google- 37 readers -
  • Google AMP carousels are multiplying!

    Why is it important to attend SMX? Search is always changing and what better what to keep yourself in the loop by coming together as a group of search marketing professionals and talking it out? Whether you're ...

    Search Engine Landin SEO Google- 18 readers -
  • Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

    Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport. They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But recently, publishers have been scratching t ...

    Search Engine Landin SEO- 16 readers -
  • AMP’s long game

    In just one year, the Accelerated Mobile Pages project went from zero to 700,000 domains creating AMP content, with 600 million AMPs indexed by Google in October 2016. Ten months ago, AMP hadn’t launched in Google search; today, it’s almost impossible to perform a mobile search without getting AMP results. Publishers are reporting up to 15 percent of total mobile traffic going to AMP.

    Marketing Landin Google- 13 readers -
  • Google opens the AMP fire hose

    Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts.

    Marketing Landin Google- 13 readers -
    Earlier about the same topic:
  • Google opens the AMP fire hose

    Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts.

    Search Engine Landin SEO Google- 35 readers -
  • Google’s AMP Viewer: the Tinder UX for content?

    Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of Google’s imminent plan to surface Accelerated Mobile Pages (AMPs) throughout mobile search results. AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any tim ...

    Marketing Landin SEO Content- 22 readers -