Barbara Starr

  • How Trust & Unique Identification Impact Semantic Search

    There are many factors that are key to the notion of semantic search. Two that are critical to understand that have not been written about much from an SEO point of view are trust and unique identification. These two factors lie at the core of the many changes we see happening in search today, alongside Google’s ever-growing knowledge graph and their move in the direction of semantic search.

    Barbara Starr/ Search Engine Landin SEO Google How To's- 14 readers -
  • Demystifying The Knowledge Graph

    Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy.

    Barbara Starr/ Search Engine Landin SEO- 23 readers -
  • Shopper FOMO – What Is It & Are You Dealing With It Appropriately?

    FOMO, or "fear of missing out," is something that is playing an increasingly significant role in today's digitally connected world. Wikipedia defines it as follows: Fear of missing out or FOMO is a form of social anxiety — a compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event.

    Barbara Starr/ Search Engine Landin SEO- 14 readers -