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Google released their much-delayed Knowledge Graph Search API on December 16, 2015, which was announced in a post on Google Plus by Freebase. (They did so after retiring Freebase, to support users of the Freebase API.) The Knowledge Graph Search API allows users to query Google’s Knowledge Graph database to obtain information on the entities contained therein.
There are many factors that are key to the notion of semantic search. Two that are critical to understand that have not been written about much from an SEO point of view are trust and unique identification. These two factors lie at the core of the many changes we see happening in search today, alongside Google’s ever-growing knowledge graph and their move in the direction of semantic search.
The use of structured data is now increasingly apparent in many aspects of search — but perhaps nowhere is it more evident than in today’s search engine results pages. Search engine results pages have evolved considerably over the years. We’ve seen a shift from the classic “10 blue links” to an information-rich display that blends many different types of results.
Search engines are evolving. Search is not only becoming faster, it’s becoming more predictive and conversational — more like a personal assistant. In the old days, search engine results pages (SERPs) presented little more than a collection of 10 blue links — the results of a search over web documents.
Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy.
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page.
FOMO, or "fear of missing out," is something that is playing an increasingly significant role in today's digitally connected world. Wikipedia defines it as follows: Fear of missing out or FOMO is a form of social anxiety — a compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event.