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Any business looking to drive more organic traffic to their website to increase their online sales should take their content marketing strategy seriously. Good content marketing campaigns can reap rewards in terms o ...
Following the release of the Google Trips Android and iPhone app, what opportunities does it bring to local businesses ...
Almost every business in the world wants to rank on the first page of Google, but very few ever get there. With the best SEO will in the world, top-result status is a mountain many marketers struggle to climb. It’s not for want of trying. With Google’s algorithm changing constantly, it can be hard to keep up with best practices.
If you are an online retailer who has yet to adopt the use of social media as a marketing tool, you are missing out on an opportunity here. Social media has become a catalyst for traffic and sales for many websites over recent years, with numerous ecommerce websites reporting higher conversion rates from those who are referred by social networks.
We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client's blog traffic grow substantially, We have targeted an even greater increase in the New Year. Last year was about establishing the blog, and trial and error to find out what it was that got the traffic in place.
At a time when Facebook is no longer cool (hey, Mark Zuckerberg has even admitted it!), now couldn’t be better to hone your skills as a master Tweeter. The micro-blogging social site is now where more teens and young people are flocking (with 26% ranking Twitter as the “most important” social network according to a Taking Stock with Teens study).
If you're a website that relies on traffic from Google, you'll want to obey by their link building guidelines in order not to get your website penalised. Every website relies on Google for traffic, right? Even if it is not your number one source of traffic I'm sure you wouldn't want to lose it. With webmasters trying to manipulate search results over the past menu years, Go ...
Lost your rankings in Google? Built some dodgy links in the past that you're now worried about? Been a victim of a competitor attack? Google's Penguin update, first released in April 2012 changed the face of link building as we knew it. Prior to that, sites linking to yours did little harm, at least not long-term. That all changed 2.5 years ago.
One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly. If this is the case, it means Google is failing to access your web pages to index your site’s content effectively. To check whether your site is efficiently crawled and listed, you will need to log into your Google Webmaster Tools and chec ...
by Robert E. Kennedy Library at Cal Poly Every online marketer can benefit from a basic understanding of link building. From understanding how Google works and how links can drive traffic from search engines to their website. It's especially useful to have a basic understanding before outsourcing link building.
So you're the latest employee, the new marketer in the company. Congratulations on your new job. Your boss has told you the company used to "do SEO" a couple of years ago – they hired a company or whatever. Your first assignment is to do a link audit for your new company. Don't know where to start? Don't know what to do? Let me walk you through it.
Nofollow and dofollow links have been a hot topic when it comes to link building for a number of years. Roll back all the way to 2005 – when the "Nofollow" tag was first introduced by Google. The initial premise of the Nofollow tag was to prevent comment spam. To quote the Google blog from back in January 2005: "If you're a blogger (or a blog reader), you're painfully fami ...