Barry Adams

  • New Ecommerce Study Reveals Google Still Dominates

    13 September 2016 BY Barry Adams Is your ecommerce website performing well? Does it do better than your competitors? It can be difficult to evaluate your website’s performance when you don’t have any data to benchmark against. There have been plenty of studies over the years about the performance of ecommerce websites in varying niches, and the folks at Custora maintain a ...

    Barry Adams/ State of Digitalin Google- 15 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    12 September 2016 BY Barry Adams Since the introduction of HREFlang meta tags in 2010 to help Google understand geo-targeted content on websites, webmasters and SEOs have struggled with implementing it correctly. In theory applying HREFlang tags is pretty straightforward: just show Google what alternative versions you have of a given page, and which language & country ...

    Barry Adams/ State of Digitalin SEO- 12 readers -
  • Common Crawl Errors for Google News

    11 July 2016 BY Barry Adams Since a few years, Google Search Console (formerly Webmaster Tools) is showing News-specific errors in the Crawl Errors report. These errors, only available to verified websites that are included in the manually curated Google News index, lists problems that Google News finds with content on your news website.

    Barry Adams/ State of Digital- 16 readers -
  • Stop Making Crap Websites

    2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...

    Barry Adams/ State of Digitalin Social EMail- 29 readers -
  • Screaming Frog Log File Analyser – The New Must-Have SEO Tool

    12 April 2016 BY Barry Adams Estimated reading time: 6 minutes, 5 seconds Log file analysis has been making a comeback in recent years in technical SEO, as more and more SEOs realise the power of delving in to a website’s server log files. This excellent guide to log file analysis from BuiltVisible is a great place to learn more about it.

    Barry Adams/ State of Digitalin SEO- 32 readers -
  • Tool Review: DareBoost Web Performance Analysis

    22 February 2016 BY Barry Adams Estimated reading time: 5 minutes, 48 seconds In recent years, load speed has become a hot topic in SEO. Having a fast-loading website is now more important than ever, with Google looking at load speed directly as a ranking signal, as well as numerous implicit signals depending in part on how fast your pages load.

    Barry Adams/ State of Digitalin SEO- 23 readers -
  • Optimising Website URLs for SEO and Usability

    Estimated reading time: 8 minutes, 33 seconds In recent months there have been a few occasions where I’ve had to emphasise the importance of clear, well–structured URLs for websites. As any SEO knows, having the right keywords in the actual URL of a webpage will make that page more relevant, and will help the page rank better in search results. Yet not everyone is entirely aware of this.

    Barry Adams/ State of Digitalin SEO- 26 readers -
  • Find and Fix Common Crawl Optimisation Issues

    When I analyse websites for technical SEO issues, the biggest factor for me is always crawl optimisation – i.e. ensuring that when a search engine like Google crawls the site, only the right pages are crawled and Googlebot doesn’t waste much time on crawling pages that won’t end up in the index anyway.

    Barry Adams/ State of Digitalin SEO- 23 readers -
  • Google reorganises, creates ‘Alphabet’ holding company

    Unless you live under a rock, you can’t have missed the news about Google’s restructuring. In a blog post yesterday, Larry Page announced a drastic change to how Google is run and managed. A new company has been created, called Alphabet, which is essentially a holding company that owns a range of subsidiaries, including Google.

    Barry Adams/ State of Digitalin Google- 15 readers -
  • The First Pillar of SEO: Technology

    In my previous post for State of Digital I wrote about my ‘Three Pillars’ approach to SEO: Technology, Relevance, and Authority. Together these three pillars create a holistic view of SEO that should take all aspects of a website in to account. Additionally, the three pillars map to the three main processes in web search engines: crawling, indexing, and ranking.

    Barry Adams/ State of Digitalin SEO- 21 readers -
  • Friday Commentary: In a Total Surveillance State, Everyone is Guilty

    This post is part of the Friday Commentary. In this series every Friday experts will shine a light on the digital industry. Where are we heading, what is going on and how should we approach this as decision makers? Barry Adams kicks off this second series of commentaries. Photo Credit: Zonkooo via Compfight cc I have a confession to make: I’m a Trekkie.

    Barry Adams/ State of Digital- 14 readers -
  • The Three Pillars of SEO

    I’ve been doing SEO for a long time – as a hobby for my own sites since the late 90s, professionally since 2004 – and while hypes and tactics come and go, I’ve learned that the core elements of SEO stay the same. When I began teaching SEO about five years ago for universities, institutes, and business clients, I really started evaluating what I knew about SEO and how best to ...

    Barry Adams/ State of Digitalin SEO- 25 readers -
  • Best of 2014: No 4: Top resources for learning UX Design

    This week we are showing you the 10 most popular posts of 2014 on State of Digital. The top 10 is based on a combination of reading numbers, shares and comments. This is number 5, by Barry Adams, about learning about UX. Originally posted: March 31, 2014, 12:00 Technology does not exist for its own sake. Technology is there to be used, to solve problems and improve lives.

    Barry Adams/ State of Digitalin Content- 24 readers -
  • Google’s Increasing Emphasis on Mobile

    Yesterday Google announced a new feature for Webmaster Tools: a Mobile Usability report that shows what you can improve on your site to optimise it for mobile users. In this report Google shows you exactly what it thinks is wrong with your site that prevents it from working perfectly on mobile devices.

    Barry Adams/ State of Digital- 13 readers -