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Since its inception, the World Wide Web has been a medium served through a screen. Websites have always been laid as pages, with links allowing users to navigate from one page to another to find what they’re looking for. In recent years, however, we’re seeing rapid technological changes that affect how people interact with the web.
Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting resources away from optimising regul ...
Last year I wrote about a website got hacked and received a severe Google penalty. This really put website security on my radar, and I wrote a follow-up about performing basic site security scans to thwart most automated hacking scripts. Since then I’ve developed my web security offering and am helping more and more clients with implementing basic security measures for their websites.
13 September 2016 BY Barry Adams Is your ecommerce website performing well? Does it do better than your competitors? It can be difficult to evaluate your website’s performance when you don’t have any data to benchmark against. There have been plenty of studies over the years about the performance of ecommerce websites in varying niches, and the folks at Custora maintain a ...
12 September 2016 BY Barry Adams Since the introduction of HREFlang meta tags in 2010 to help Google understand geo-targeted content on websites, webmasters and SEOs have struggled with implementing it correctly. In theory applying HREFlang tags is pretty straightforward: just show Google what alternative versions you have of a given page, and which language & country ...
11 July 2016 BY Barry Adams Since a few years, Google Search Console (formerly Webmaster Tools) is showing News-specific errors in the Crawl Errors report. These errors, only available to verified websites that are included in the manually curated Google News index, lists problems that Google News finds with content on your news website.
2 May 2016 BY Barry Adams Estimated reading time: 8 minutes, 31 seconds Today I’m going to talk about a topic that’s been a persistent bugbear of mine for years. It’s about websites – specifically, about new websites that lack even the most basic digital marketing features. I still see way too many newly built websites that don’t even have the most elementary features in ...
12 April 2016 BY Barry Adams Estimated reading time: 6 minutes, 5 seconds Log file analysis has been making a comeback in recent years in technical SEO, as more and more SEOs realise the power of delving in to a website’s server log files. This excellent guide to log file analysis from BuiltVisible is a great place to learn more about it.
24 March 2016 BY Barry Adams Estimated reading time: 11 minutes, 13 seconds Coming from an IT background, way back in the late 1990’s I was trained to perform basic server security checks. Despite the fact that in digital marketing we are often confronted with web security issues, I rarely felt the need to revive this old skillset, as I believed website security was not my problem.
22 February 2016 BY Barry Adams Estimated reading time: 5 minutes, 48 seconds In recent years, load speed has become a hot topic in SEO. Having a fast-loading website is now more important than ever, with Google looking at load speed directly as a ranking signal, as well as numerous implicit signals depending in part on how fast your pages load.
18 January 2016 BY Barry Adams Estimated reading time: 13 minutes, 28 seconds Imagine coming in to work on a Monday morning, firing up your Google Analytics reports, and seeing a massive drop in traffic on your main website. You dig a bit deeper, and an imminent feeling of dread takes hold of you: organic traffic to your site has nearly died since this morning.
Estimated reading time: 8 minutes, 33 seconds In recent months there have been a few occasions where I’ve had to emphasise the importance of clear, well–structured URLs for websites. As any SEO knows, having the right keywords in the actual URL of a webpage will make that page more relevant, and will help the page rank better in search results. Yet not everyone is entirely aware of this.
When I analyse websites for technical SEO issues, the biggest factor for me is always crawl optimisation – i.e. ensuring that when a search engine like Google crawls the site, only the right pages are crawled and Googlebot doesn’t waste much time on crawling pages that won’t end up in the index anyway.
It’s been a while since I wrote an anti-Google polemic, so I figure it’s time I dust off the old angry keyboard and start smashing it like an infinite number of enraged monkeys in an infinitely large cage. I wrote this just prior to the Google / Alphabet announcement, but fortunately nothing has changed for Google’s own mission. If anything, it’s become even more focused.
Unless you live under a rock, you can’t have missed the news about Google’s restructuring. In a blog post yesterday, Larry Page announced a drastic change to how Google is run and managed. A new company has been created, called Alphabet, which is essentially a holding company that owns a range of subsidiaries, including Google.
I’m a bit of a conflicted person. Those who know me will go “well, duh” at this, but let me elaborate anyway: I have contradictory opinions about many things. Take, for example, Google. On the surface, anyone who reads my writing regularly will conclude that I absolutely loathe Google and everything it stands for. And that’s true, to an extent.
[Note: this is an entry-level blog post aimed at beginner digital marketers.] One of the most persistent buzzwords in the digital marketing sector has been ‘engagement’. Not the type where consenting adults promise to get married – no, the type of ‘engagement’ where people interact with content produced by companies.
In my previous post for State of Digital I wrote about my ‘Three Pillars’ approach to SEO: Technology, Relevance, and Authority. Together these three pillars create a holistic view of SEO that should take all aspects of a website in to account. Additionally, the three pillars map to the three main processes in web search engines: crawling, indexing, and ranking.
This post is part of the Friday Commentary. In this series every Friday experts will shine a light on the digital industry. Where are we heading, what is going on and how should we approach this as decision makers? Barry Adams kicks off this second series of commentaries. Photo Credit: Zonkooo via Compfight cc I have a confession to make: I’m a Trekkie.
I’ve been doing SEO for a long time – as a hobby for my own sites since the late 90s, professionally since 2004 – and while hypes and tactics come and go, I’ve learned that the core elements of SEO stay the same. When I began teaching SEO about five years ago for universities, institutes, and business clients, I really started evaluating what I knew about SEO and how best to ...