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Hey, Barry here, your anti-expert in marketing automation. I’m learning it with you. Fun, fun, fun. Seriously, if I yack on about it as if I’m the mighty ninja of marketing automation, you’ll call my bluff and bail. I came clean in an eBook I wrote for GetResponse, A Solopreneur’s Journey Into Marketing Automation.
If you’re a solopreneur, you’re constantly busy running one aspect of your business or another. The last thing you have time to do is to adopt yet another marketing channel. Or so you think… Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more efficient.
SEO has hit the fan, man. Hmm. What? I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through. In 2016, you can’t hide your tricks. The search gods see all. And they don’t look kindly on your 2010-era SEO.
Blogging remains the cornerstone of most content marketing efforts. According to HubSpot, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. The data presented by HubSpot also claims B2B companies that blog produce 67 percent more leads than those that don’t.
Marketers have been using “spray and pray” tactics for decades. The email equivalents are often called “blasts.” The idea: purchase a large list, push your message to the masses and hope some buckshot hits the target. This form of email marketing is outdated and ineffective. It can backfire. Sending spam can tarnish your reputation and sever more relationships than it builds.
Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply want answers. While a company blog is a smart content marketing play, it’s probably not enough. Consistently creating and publishing great content can be insanely difficult.
Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that. The point is we were destined to interact online. We live for interaction and the Internet lives to give it to us.
There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. Here’s the data. In the report, Social Media Examiner’s Michael Stelzner writes, “Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest ...
LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn. There has never been a more powerful business networking tool than LinkedIn.
Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization, the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily.
I spent a chunk o’ time messing with the headline above. See, I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via social media.
There’s this charismatic, orange-clad character trotting the globe evangelizing a better way to build your business. Joe. Joe gave it a name. Content marketing. Joe gave it a home. Cleveland. Joe gave it a main event. Content Marketing World. And Joe wrote the bible. Epic Content Marketing. Epic isn’t Joe’s first book. It’s his third.
Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect with prospects today. Well-run online communities advance trust building.
You can define conversion any way you choose. Marketers, especially those with longer sales cycles, often elect to call an email opt-in a conversion. It’s not wrong to do so; but let’s face it, most of your email subscribers don’t give you a lot of their time, and only a few give you their money.
A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire. Today, let’s equate the Internet to the world of pop music.
It’s after 5 p.m. I’ve been online all day. A lot of blog posts come this blogger’s way in a typical day and today was no exception. I may have come across 100 or more bloggers that are completely new to me. I can’t tell you the name of even one. Why? They are perfectly forgettable. I don’t want more content Do you? There’s a lot of it.
Photo by Stacy, Flickr Creative Commons “Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story. Mom says, “They’re really good for you.” Zack thinks, I most certainly do not care.
You’re not a dummy, are you? Thanks to the publishing giant Wiley, we often concede to dumminess when buying a (Blank) for Dummies book, but only to accept the fact we must learn the fundamentals of some field or practice. In my mind, the more deserving bearer of the dummy label belongs to those who have put in the learning time, but proceed to ignore the lessons.
Thou shalt create content. The marketing prophets have spoken. Us disciples have work to do. We need to put our heads together and work as a team. But wait a sec. You can’t work as a team until you have team. You with me? If your company is a part of the massive majority focusing its efforts and resources on marketing the modern way—content marketing, that is—a serious chall ...