Barry Feldman

  • The Must Have Starting Point for Marketing Automation

    Hey, Barry here, your anti-expert in marketing automation. I’m learning it with you. Fun, fun, fun. Seriously, if I yack on about it as if I’m the mighty ninja of marketing automation, you’ll call my bluff and bail. I came clean in an eBook I wrote for GetResponse, A Solopreneur’s Journey Into Marketing Automation.

    Barry Feldman/ GetResponse Blogin Social- 12 readers -
  • A Solopreneur’s Journey Into Marketing Automation

    If you’re a solopreneur, you’re constantly busy running one aspect of your business or another. The last thing you have time to do is to adopt yet another marketing channel. Or so you think… Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more efficient.

    Barry Feldman/ GetResponse Blogin EMail- 15 readers -
  • Triggered Email: The Killer Conversion App

    Marketers have been using “spray and pray” tactics for decades. The email equivalents are often called “blasts.” The idea: purchase a large list, push your message to the masses and hope some buckshot hits the target. This form of email marketing is outdated and ineffective. It can backfire. Sending spam can tarnish your reputation and sever more relationships than it builds.

    Barry Feldman/ KISSmetrics Marketing Blogin Social EMail- 15 readers -
  • Why a Content Hub is Your All-Powerful Media Magnet

    Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply want answers. While a company blog is a smart content marketing play, it’s probably not enough. Consistently creating and publishing great content can be insanely difficult.

    Barry Feldman/ KISSmetrics Marketing Blogin Social Content- 8 readers -
  • Interactive Content is Where the Action Is Now

    Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that. The point is we were destined to interact online. We live for interaction and the Internet lives to give it to us.

    Barry Feldman/ KISSmetrics Marketing Blogin Content- 10 readers -
  • 85% of Marketers Fail to Reach SlideShare’s Gigantic Audience

    There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. Here’s the data. In the report, Social Media Examiner’s Michael Stelzner writes, “Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest ...

    Barry Feldman/ KISSmetrics Marketing Blogin Social- 7 readers -
  • Mastering LinkedIn, The Personal Branding Epicenter of the Internet

    LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn. There has never been a more powerful business networking tool than LinkedIn.

    Barry Feldman/ KISSmetrics Marketing Blogin Social- 25 readers -
  • 4 Conversion Experts On Why Buyers Click

    Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization, the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily.

    Barry Feldman/ Convince and Convertin Social- 19 readers -
  • Orange You Glad Content Marketing Has a Bible?

    There’s this charismatic, orange-clad character trotting the globe evangelizing a better way to build your business. Joe. Joe gave it a name. Content marketing. Joe gave it a home. Cleveland. Joe gave it a main event. Content Marketing World. And Joe wrote the bible. Epic Content Marketing. Epic isn’t Joe’s first book. It’s his third.

    Barry Feldman/ iAcquirein Content- 30 readers -
  • 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

    A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire. Today, let’s equate the Internet to the world of pop music.

    Barry Feldman/ Copybloggerin Content- 28 readers -
  • How a Blogger Evaluates Bloggers

    It’s after 5 p.m. I’ve been online all day. A lot of blog posts come this blogger’s way in a typical day and today was no exception. I may have come across 100 or more bloggers that are completely new to me. I can’t tell you the name of even one. Why? They are perfectly forgettable. I don’t want more content Do you? There’s a lot of it.

    Barry Feldman/ iAcquirein Social Google Blogging How To's- 13 readers -
  • Content Marketing by Dummies

    You’re not a dummy, are you? Thanks to the publishing giant Wiley, we often concede to dumminess when buying a (Blank) for Dummies book, but only to accept the fact we must learn the fundamentals of some field or practice. In my mind, the more deserving bearer of the dummy label belongs to those who have put in the learning time, but proceed to ignore the lessons.

    Barry Feldman/ iAcquirein EMail Content- 10 readers -
  • Building the Content Marketing Team to Take You to the Promised Land

    Thou shalt create content. The marketing prophets have spoken. Us disciples have work to do. We need to put our heads together and work as a team. But wait a sec. You can’t work as a team until you have team. You with me? If your company is a part of the massive majority focusing its efforts and resources on marketing the modern way—content marketing, that is—a serious chall ...

    Barry Feldman/ iAcquirein EMail Content- 21 readers -