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It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media.
You’re a sales and marketing machine. You’re constantly selling yourself and your ideas. You’re attaching your name to a specific area of expertise and delivering useful content – online and off – to earn more visibility and build trust with your peers. Or you’re not. In either case, you have a personal brand.
Marketing automation is the future of marketing. But it can be intimidating when you’re first getting started. Even the basics can seem overwhelming. But, as always, there are tricks to getting away from the overwhelm. And sometimes, getting started with automation is best done on paper – or whatever your favorite system of preparation happens to be – before you start in on us ...
In a recent webinar with GetResponse, Barry Feldman discussed ways to grow your email list with an essential piece of content: a lead magnet. What’s a lead magnet? You might know it by another name: opt-in offer, gated content, content upgrade, sign-up incentive. It is a piece of content you offer in exchange for your website visitor’s email address (and any other information ...
Hey, Barry here, your anti-expert in marketing automation. I’m learning it with you. Fun, fun, fun. Seriously, if I yack on about it as if I’m the mighty ninja of marketing automation, you’ll call my bluff and bail. I came clean in an eBook I wrote for GetResponse, A Solopreneur’s Journey Into Marketing Automation.
If you’re a solopreneur, you’re constantly busy running one aspect of your business or another. The last thing you have time to do is to adopt yet another marketing channel. Or so you think… Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more efficient.
SEO has hit the fan, man. Hmm. What? I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through. In 2016, you can’t hide your tricks. The search gods see all. And they don’t look kindly on your 2010-era SEO.