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Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was purchased by SingTel in 2012, was originally focused on mobile ad solutions. By buying Turn, it adds an omnichannel demand side platform and data management platform.
Hoping to make better content recommendations, Revcontent announced this week it has purchased personalized content recommendation engine Rover. Deal terms were not made public. The Silicon Valley-based Rover, formerly known as Flipora, employs machine learning to automatically infer a person’s interests, based on observing over a few days what she reads through its engine a ...
In its second acquisition announcement in two weeks, social media management platform Hootsuite said this week that it has purchased social analytics provider LiftMetrix. The Vancouver-based Hootsuite said the addition of New York City-based LiftMetrix will help social media marketers understand something they don’t currently: return-on-investment.
Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is commonly used by online advertisers. Toward that aim, the Stamford, Connecticut-based company launched last August its OTT Data Cloud, which it said was the first of its kind.
It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could carry. Now, they can choose from a wide variety of digital sales tools. This week, two of those tools are coming together into a new integration that they say offers something new.
To build a marketing campaign employing influencers, a brand first must find the right ones. Usually, brands locate influencers by searching through their textual posts, their specialized topics, their number of followers, their previous campaigns or similar text-and-number factors. Today, influencer tool provider Dovetale is launching a recommendation tool that lets brands ...
Online self-service is great, in theory. In practice, it often means you’re spending way too much time trying to find the answer to your question. Customer engagement platform Pegasystems is hoping to change that, with the launch this week of its artificial intelligence (AI)-powered Self-Service Advisor for desktop and mobile web sites.
“I need more acronyms in my life,” said no digital marketer ever. And, in the sea of initials in which marketers swim, two acronyms often float by: VAST and VPAID. In this article, part of our MarTech Landscape Series, we look at these two specifications for video ads. The Video Ad Serving Template spec (VAST) was introduced by the Interactive Advertising Bureau (IAB) in 2008.
Live-streamed video took another step toward becoming a new kind of broadcasting with the release this week by Traction Labs of its Live Suite. The San Francisco-based company offers a platform for connecting influencers and bloggers with video content. As part of that service, it began providing simultaneous distribution of recorded video streams to multiple sites and social networks.
In their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform AdParlor is unveiling Intelligence Tags as way to offer more granular analysis of multiple creative elements in social ads. The company, based in Toronto, provides video and static ads for social networks, and Intelligence Tags is initiall ...
Mobile analytics firm Adjust has now entered its next stage of life. The company, founded in 2012 to track user installs of mobile apps for advertisers and developers, recently saw that the mobile analytics landscape had significantly changed. So, it decided to migrate from what it calls Attribution 1.0 to a new Measurement 2.0.
A test drive in a VR car showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in virtual reality, you may want to take a breath. The title of a recent Forrester Research report will likely slow you down: “Virtual Reality Isn’t Ready for Marketing Yet.” (Fee required for non-clients.
In a sign of the evolution of conversational bot platforms, PullString is now allowing marketers to choose from several third-party intent engines instead of the company’s own. An intent engine takes “unstructured input and then [maps] it to known intent” from data supplied by the marketer, co-founder and CTO Martin Reddy told me.
Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one of the largest repositories of “people-based” profiles, where users are identified by name. The company says its database reaches into nearly three-quarters of all US households.
It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet many companies with users from European Union countries are not ready to meet the requirements for protecting rights to personal data. The GDPR applies to all companies with such users, whether or not the companies are physically in those countries.
Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a December study by B2B targeting platform Demandbase, which itself has implemented AI in its platform. And that’s a key conclusion from another recent study, conducted by Forrester Consulting for Adgorit ...
A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR — a capability that could dramatically affect the use and development of VR content. Previously, if a user wanted to view VR content in a stereo headset viewer like Google’s Daydream View, you had to download one of a number of VR apps.
From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool Espresso — and the launch of the Espresso-based Hootsuite Ads. The newest Hootsuite Ads, Senior Director of Business and Corporate Development Richard Hungerford told me, replaces a “lighter” ad management tool in the platform, and provides for the first tim ...
With many people watching television on the Web these days, audience measurement service Nielsen launched in 2015 its Digital in TV Ratings to keep track of those viewers. This week, the Media Rating Council granted accreditation for including that service in TV ratings. Nielsen said this is the first measurement of viewers watching TV on computers and mobile devices to rece ...
Adblade provides some of those “you might also be interested in this” sections at the bottom of many online articles. Like competitors Taboola or Outbrain, the Adblade recommendations are what CEO Ash Nashed calls “content-style ads” from advertisers or other publishers. Described as native ads because they have an affinity with the surrounding editorial content, the ads hav ...