barry levine

  • Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

    Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and Twitter said at the time: We are investing in deeper partnerships with a few select solution providers (including Sprinklr, Spro ...

    Marketing Landin Twitter- 15 readers -
  • IBM enlists Watson to define customer segments and insights

    IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language. Project Manager David Pugh told me that this Watson product is “forming hypothese ...

    Marketing Land- 14 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social.

    Marketing Land- 15 readers -
  • TapClicks buys Raven Tools

    TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook.

    Marketing Land- 25 readers -
  • Fohr Card launches a service to identify bots that follow Instagram influencers

    Fohr Card is releasing this week a new tool that it says can accurately determine which followers of Instagram influencers are bots — and then clients’ fees to the platform are reduced proportionately. The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and not for bots. On average, Fohr Card found that 7.

    Marketing Landin Social- 16 readers -
  • Weather Company’s data now available to any advertiser through LiveRamp

    The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform (DMP) LiveRamp, which is the first use of the Weather Company’s weather data for targeting ads outside of its website. “We’re going to become an ad product factory, distributed through LiveRamp,” VP of Global Automated Monetization Jeremy Hlavacek told me.

    Marketing Landin Display- 16 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon. The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms were not made public.

    Marketing Land- 16 readers -
  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat. Moat specializes in viewability, brand safety and detecting non-human traffic. Oracle said it will remain independent, providing analytics to brands like Nestlé and to publishers like NBCUniversal and ESPN. Deal terms were not made public.

    Marketing Landin Display- 15 readers -
  • Pega adds conversational bots as front-ends for its platform

    This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products. The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing applications for customer mana ...

    Marketing Land- 14 readers -
  • Study: Native ads beat display for driving visits to physical stores

    Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them visited a store following the delivery of a static or ...

    Marketing Landin Display Content- 16 readers -
  • 6 ways that IBM Watson is changing digital marketing

    IBM’s logo for Watson While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson. “Mr. Watson, come here,” Alexander Graham Bell reportedly yelled into the mouthpiece of the first working telephone in 1876, summoning his assistant and marking the first call ever.

    Marketing Land- 17 readers -
  • TapInfluence adds tool to automatically check influencers’ posts for FTC compliance

    Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a Wild West with rapidly moving boundaries. In the US, the Federal Trade Commission (FTC) acts as a tough sheriff trying to cover millions of acres of territory with few helpers, as it orders sponsors here and there to cease and desist when ...

    Marketing Land- 14 readers -
  • Innovid teams with Tapad to target video ads at users across devices

    Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced this week with cross-device identity provider Tapad. This is the first time that Innovid has employed cross-device identification, SVP of Product Ronnie Lavi told me.

    Marketing Land- 16 readers -