barry levine

  • PullString opens up its conversational platform for Amazon Alexa skills

    In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls, and other uses. This week, the San Francisco-based company said that its platform is available to developers of skills (that is, applications) for Amazon’s intelligent voice agent, Alexa.

    Marketing Land- 10 readers -
  • Report: What is data onboarding and why is it important to marketers?

    Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its first report on data onboarding in the U.S., “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment.

    Marketing Land- 7 readers -
  • Branch branches out, offering deep links to apps from dynamic remarketing ads

    Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps, and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching out (sorry) to offer Deep Linked Feeds for Dynamic Ads.

    Marketing Landin Retargeting- 7 readers -
  • Can tech conquer fake news?

    Just as fake ad traffic threatens the online ad industry, so fake news content threatens the credibility of online content. It is, essentially, the Orwellian vision of modern propaganda, updated. Millions believed preposterous stories this past election because they seemed to come from credible publications.

    Marketing Land- 11 readers -
  • ‘Beacons are dead,’ says CEO of a retail analytics firm

    An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something customers really wanted.

    Marketing Land- 10 readers -
  • Return Path buys email deliverability specialist Email Copilot

    For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability, and offers a Deliverability Benchmark report.

    Marketing Landin EMail- 19 readers -
  • Pathmatics acquires WhatRunsWhere

    A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their competitors’ advertising. WhatRunsWhere offers a similar service, but it’s targeted at small-and-medium-sized businesses (SMBs). Today, Pathmatics announced that it has acquired WhatRunsWhere. Terms of the deal were not made public.

    Marketing Landin Display- 12 readers -