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Barry Lowenthal is president of The Media Kitchen. I hardly watch regular TV these days. But when I do, it’s usually recorded using my DVR so I can skip the commercials. Even when I want to watch the Oscars or the Superbowl, I’ll watch it on a 15-minute delay so I can skip the ads. It’s just a better experience. Since half of America has DVRs, most people watch the way I watch.
Barry Lowenthal is president of the Media Kitchen Since the 1950s, consumers have been taking back control, slowly but certainly surely. In 1950, the first remote control was marketed by Zenith. It attached to the TV by a wire. In 1953, Zenith made it wireless. This may seem trivial, but there is actually huge significance to the wireless remote: It gave consumers more control.