Barry Schwartz

  • What are Google’s Gary Illyes favorite ranking signals?

    Ever wonder which algorithms Googlers themselves love? We asked Google’s Gary Illyes that question in part two of our interview with the search quality analyst. Gary told us his favorite algorithms to-date are Penguin, Panda and the localization project he worked on in the past. He said he loved Panda because “people found in very interesting ways too to try to to to game o ...

    Barry Schwartz/ Search Engine Landin SEO- 7 readers -
  • Google launches new AMP testing tool

    Google has launched a new testing tool for AMP accelerated mobile pages. The new tool is available at and from within the Google Search Console. The tool works on your mobile device and uses Google’s “live web-search infrastructure” to analyze the AMP page with the real Googlebot – so the result is done in real t ...

    Barry Schwartz/ Search Engine Landin SEO Google- 15 readers -
  • Google Search Console removes sitelinks demotion feature

    Google quietly announced on Google+ that they are removing a Google Search Console feature that almost nine years old – the ability to remote sitelinks from displaying in Google search. The feature was first introduced back in October 18, 2007 and today has been shut off. It let webmasters tell Google that they don’t want a specific URL to show up in the featured sitelinks ...

    Barry Schwartz/ Search Engine Landin SEO Google- 13 readers -
  • Google Penguin looks mostly at your link source, says Google

    Another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site was that Penguin is coined a “web spam” algorithm but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but every webmaster and SEO focuses mostly around links.

    Barry Schwartz/ Search Engine Landin SEO Google- 23 readers -