Barry Schwartz

  • Apple switches back to Google search results for iOS & Mac

    Apple has switched back to using Google for their search results needs in both iOS and their Mac operating system over Spotlight search, TechCrunch reports. The “search the web” results you get in both search interfaces will no longer be pointing to Bing, but rather will show you results from Google. In 2014, Apple officially dropped Google results and switched to Bing.

    Barry Schwartz/ Search Engine Landin Google- 10 readers -
  • Bing says links are still a very important ranking factor

    A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.

    Barry Schwartz/ Search Engine Landin SEO- 14 readers -