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The end of 2016 is only a few days away. Time to look back at the most popular articles published on State of Digital last year! Here is the top 10 of 2016! The Ultimate Guide to Gmail Sponsored Promotions Tara West gives an in-depth view of Google Sponsored Promotions (GSPs), what they are, how and when to use them. It certainly a tactic that you should consider in your marketing mix.
In 2017 there will again be hundreds of Digital Marketing events around the globe. Where to speak? Which ones to attend? It’s a decision that you can’t make without knowing what events there are. Like every year in the past five years, we would like to make it a bit easier for you. By publishing our annual events list.
Last night was a big night for the UK Search industry. Like every year in the past six years the UK Searchawards were given out. This means recognition for those that worked hard in the past year to deliver great new things. Yesterday’s awards evening marked a special moment, for not just the UK search industry, but for us as State of Digital as well.
Many speakers have some ‘tricks up their sleeve’. Things that will help them be more memorable, or look more professional. Some of these tactics (because that is what they are) are well known. Taking the selfie with the audience. Getting interaction by asking questions, you name it. Yet some tactics might actually backfire. Without the speaker realising what went wrong.
If you go to Google’s homepage today you will see a small celebration happening. It’s Google celebrating their own birthday. Every year since 2002 they celebrate it with a doodle: Today marks the day that Google turns 18. In some countries, that means you’re an adult. There is some confusion about the date, though. Doesn’t Google know its own birthday? That doesn’t sound like an adult.
There is a lot of content out there. Especially on the web. I would even argue there is too much content out there. And we are all adding to it. Sometimes even without realising we are adding so much to the pile of content already existing. As with many things, it’s always a good thing to realise what exactly we are doing. That starts with understanding what different content types are.
When working with businesses on their marketing, often the same question comes by: “Why do we need a content marketing strategy?” I’m always a bit surprised when the question comes because by now I figured most businesses know why. Simply said: because you don’t ‘just’ want spit out content without thinking. But there are more considerations on why you should have a content marketing strategy.
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How often have we seen a website relaunch go bust because SEO wasn’t on the agenda? Way too many times! So ...
“Hire the best people for the job and don’t be afraid to let them do the job.” It’s a management saying you hear a lot. It’s also something most managers don’t do. When I asked Sam Noble to become chief editor of State of Digital, I tried to do just that: hire the best person for the job. Even though we are all in it on an honorary basis.
It feels like we’re only halfway through our summer. But if you look at your calendar, you will see the end of it is fast approaching. Slowly businesses are getting back to work. People start preparing for the second half of the year. That also means people start looking at what events to attend this fall and winter.
Earlier this year I wrote an article called “18 Free Visual Marketing Tools to Boost your Content Marketing Efforts”. In this post I described tools the do-it-yourself-marketer could use to optimise their efforts in visual (content) marketing. One of the tools I mentioned in that article, Visme, approached me to see if I wanted to take an extra close look at their tool.
This week’s Friday Talk features an old friend: Lisa Myers, co-founder of the ‘mother’ of this website: State of Search. Lisa runs a hugel ...
Robert Rose, strategisch adviseur van grote organisaties op het gebied van contentmarketing, ging in zijn key-note in op het ontwikkelen van een contentmarketing strategie. Daaraan ontbreekt het n ...
LinkedIn is popular. In fact, it’s so popular Microsoft bought it! One of the reasons why is because it has several profiles on it. You can find the best people t ...
The MozCon 2015 videos are available for purchase now! http://mz.cm/1OTyOdH Personalizing your marketing may be a daunting idea right now, but after Cara breaks it down, you’ll realize why embracing it early will be transformati ...
Snapchat is the new popular kid on the block. But marketers struggle a bit to get a grip ...
A few years ago, social media was simple. On Twitter, we posted what we were doing. On Facebook, we posted with whom we were doing that. On YouTube, we posted the videos and some of us posted a picture on Instagram. If we wanted to see what our friends were up to, we would just have to go to one of those places.
Estimated reading time: 6 minutes, 0 seconds A brand that is most known in the search industry is Majestic, formerly known as Majestic SEO. This brand is the example of a brand that understood the value of data in a very early stage. In a series of posts, you will be able to learn from how Majestic does their work.