ben barokas

  • Changing the Cannes conversation: Creativity isn’t enough

    Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of discussion this year. Over the last 12 months, the growth of ad-blocking tools has rarely left the spotlight, given the significant adoption of blockers, which are now estimated to be used by nearly a quarter (24 percent) of online users in the US, according to the Re ...

    Marketing Landin Display- 8 readers -
  • Flattr Plus: Publisher savior or unwelcome benefactor?

    The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider Adblock Plus and Swedish content-funding startup Flattr is being publicized as an altruistic way for consumers to support publishers and content creators without having to view online ads.

    Marketing Landin Display- 10 readers -