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Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media report. It also acted as a positive catalyst for change with increased emphasis on creating high-quality, targeted ad campaigns, as illustrated by ini ...
Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of discussion this year. Over the last 12 months, the growth of ad-blocking tools has rarely left the spotlight, given the significant adoption of blockers, which are now estimated to be used by nearly a quarter (24 percent) of online users in the US, according to the Re ...
The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider Adblock Plus and Swedish content-funding startup Flattr is being publicized as an altruistic way for consumers to support publishers and content creators without having to view online ads.