ben barokas

  • Publishers: Tell your users what they’re getting out of viewing ads

    Despite Facebook’s claim that publisher adoption of Instant Articles has increased by 27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform sends a clear message to the industry: monetization of content through the platform is becoming increasingly challenging, while more needs to be done to build transparency and t.

    Marketing Landin Display- 16 readers -
  • The evolution required to achieve a sustainable online ecosystem

    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media report. It also acted as a positive catalyst for change with increased emphasis on creating high-quality, targeted ad campaigns, as illustrated by ini ...

    Marketing Landin Display- 20 readers -
  • Changing the Cannes conversation: Creativity isn’t enough

    Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of discussion this year. Over the last 12 months, the growth of ad-blocking tools has rarely left the spotlight, given the significant adoption of blockers, which are now estimated to be used by nearly a quarter (24 percent) of online users in the US, according to the Re ...

    Marketing Landin Display- 17 readers -
  • Flattr Plus: Publisher savior or unwelcome benefactor?

    The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider Adblock Plus and Swedish content-funding startup Flattr is being publicized as an altruistic way for consumers to support publishers and content creators without having to view online ads.

    Marketing Landin Display- 15 readers -