ben cockerell

  • Social shopping: How to use social media analytics to quantify purchase intent

    Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customers’ paths to conversions. But tracking what happens before the customer ever clicks your ad or visits your website to make a purchase i ...

    Marketing Landin Social How To's- 22 readers -