ben cockerell

  • Social shopping: How to use social media analytics to quantify purchase intent

    Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customersā€™ paths to conversions. But tracking what happens before the customer ever clicks your ad or visits your website to make a purchase i ...

    Marketing Landin Social How To's- 22 readers -