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Apple recently announced that its News app, which replaced its Newsstand service and up to now has only been open to large publishers and titles like The Guardian or Vanity Fair, is to increase access to smaller publishers and even individual bloggers. It is thought that this is a bid to rival Google and Facebook’s equivalent news publishing services, though Apple estimates tha ...
Companies of all kinds have long given independent bloggers free samples of their products so they can be reviewed (hopefully positively) and increase their audience and ultimately their customer base. As a marketing investment, it’s relatively low-risk for a company confident in its product – the cost of a single unit is nothing when you compare it to the potential impact a po ...
In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to.